Mindjumpers

article thumbnail

What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?

Campaign 255
article thumbnail

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable.

Mobile 260
article thumbnail

How to Create Viral Success: Top 10 Viral Campaigns

Mindjumpers

Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. What is definitely interesting to notice from the list, is that the two first campaigns (Blendtec and Evial) still are the only campaigns having crossed the line of more than 100 million views.

Campaign 256
article thumbnail

An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

YouTube 233
article thumbnail

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

Campaign 206
article thumbnail

Diesel Kicks Ass With New Campaign! | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign!

Campaign 230
article thumbnail

How Adecco’s Facebook Campaign Changed Its Positioning

Mindjumpers

To overcome this they came out with a great campaign in which the CEO give up his job to a deserving candidate. In order to attract the right talent for such openings they launched a campaign called ‘Adecco: Be the next CEO’ Campaign: The CEO of the company offered his job for a month to the winner of this campaign.

Campaign 210