Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Building a business is easy.

Jive 148

Jive Lithium Social CRM Yammer 148

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. I've been asking co-workers for suggestions on books/articles about content strategy.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MARCH 10, 2010

Her design very much adds to the invigorating nature of this book. Someday, we’ll all look back on these days and say we were there at the beginning of the social media transformation. I think this book perfectly captures this exhilarating moment in time.

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

MAY 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Are You Slow Enough to Succeed in Social Media? link] James Ball Very cool Jay.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it? (For

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. 10 books are up for grabs. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. I’ll randomly select 10 winners.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). I'd buy a book from him.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Twist Image

FEBRUARY 18, 2012

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. business book. online social network. social crm.

Social Media 108

Social Media Yahoo Social CRM Data 108

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” B2B Lead Blog ). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

MAY 15, 2011

" In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. business book. online social network. social crm. social media 101.

Social CRM 85

Social CRM Marketing Groups Groups 85

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MARCH 25, 2010

A write up on a blog. You’ll be able to easier understand how these events drive social success using Swix. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 15, 2010

I often get an objection when the social elements of the program are introduced. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. Who’s Doing What?

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). Thank you for all of your excellent blog posts about social media Jay.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JUNE 3, 2010

Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog. I'm hoping Jim Joyce writes a book. So, really Jay, it kinda does fit into your blog. Great analogy. Seems like the more time we spend thinking about what's right, the less likely we are to do what's right.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

JULY 29, 2012

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Remember, social media success is about the wizard, not the wand.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Number of Nielsen households among them?

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. The blog will remain the same. link] Karen As a fellow Hoosier and faithful reader of your blog, welcome. The More Things Change With regard to Convince & Convert, there will be no changes.

Social Media 116

Social Media Strategy Travel Team 116

Koka Sexton

JANUARY 14, 2013

Figured it was time to talk about social selling on my blog and not within the walls of Social Selling University or InsideView. The Rise of Social Selling. Books like Sales 2.0 If you dont think there is a reason to have a Twitter profile, read The Ultimate Guide to on How to Use Twitter for Social Selling.

B2B 92

B2B Social CRM LinkedIn Class 92

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

JULY 6, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility (..)

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Esteban Kolsky´s last blog.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s an optimal time of day and day of week to tweet.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Your blog, naturally.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Curious how you measure the success of these targeting efforts?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121