Techipedia: Tamar Weinberg
JANUARY 11, 2012
Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. Pre-launch SMM Activities.
Techipedia: Tamar Weinberg
NOVEMBER 16, 2011
If you are unsure about SEO yourself, it might be a good idea to do a little bit of research or find someone in your company who is more familiar to sit in on the interview. If a candidate does not know how search engines work, your company’s marketing efforts will suffer greatly.
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Techipedia: Tamar Weinberg
OCTOBER 7, 2010
James Adams is a writer and researcher who works at CartridgeSave , an online specialist supplier of printer cartridges based in the northern English city of Manchester. If you ask me ‘do you do B2B marketing?’ To be successful, you must avoid these 11 common mistakes that people make with their personal brands.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Jeremiah Owyang is a web strategist and partner at Altimeter Group, a research based advisory firm focused on the latest technology innovations. Jay Berkowitz. Editor’s note: Interested in getting in on the beta? Jeremiah Owyang.
Techipedia: Tamar Weinberg
MAY 28, 2010
Social media rocks because it’s one of the most amazing tools for “free&# market research. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Let’s take a look at some lessons, takeaways, and tips. Always be Listening.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
B2B correspondence should be polite and respectful foremost. Of course, if you had done your research, you would have known that. Nor do I post content from publicists unexpurgated on my blog Of course, if you had done your research, you would have known that. Reply Tamar Weinberg February 11, 2010 at 10:46 am I know!
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