Webbiquity SMM

NOVEMBER 12, 2012

Websites improve search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique.” Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Business buyers spend 27% of their time independently researching potential purchases online. What is B2B Search Marketing?

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs.

Research 210

Research Social Media B2B Marketing 210

Keyhole.co

MAY 18, 2023

of users follow or research brands and products on Facebook. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. Only 16.2%

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 9, 2013

7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Tony Zambito (again) argues that, contrary to the “buyers are in control and don’t need sales” mantra, b2b sales professionals are still quite essential.

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer.

Tips 179

Tips Press Release Reputation B2B 179

Writtent Blog

DECEMBER 8, 2014

LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective. Nearly 60% of marketers use paid search advertisement in their content marketing strategies at least occasionally.

Strategy 111

Strategy Content Marketing B2B 111

Convince & Convert

NOVEMBER 9, 2015

While email marketing is fantastic for top-of-the-funnel inbound and outbound marketing, phone calls are still closers for mid-to-bottom of the funnel leads, especially for B2B businesses. Mobile search optimization drives an astounding 45% of phone calls to businesses, compared to second place desktop display ads. This is true.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. I did some research and estimated that the cost to produce a blog post is approximately $900 (your costs may vary). Bottom Line: What’s This Worth to Me?

How To 60

How To Software B2B Cost 60

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. Jay : That’s a research project that we should do – the bias of the professional digital marketer around the propensity to click on digital ads.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? How many journalists also maintain blogs?

Research 191

Research Social Media B2B Statistics 191

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Annabel Candy.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 26, 2019

Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). The post How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years appeared first on B2B Marketing Blog | Webbiquity.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Marketing Statistics and Facts. Just 44% of Inc.

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

JUNE 12, 2013

Most direct marketing advertisement methods (paid search, etc.) Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors. And our tests indicate gorilla suit advertisements convert poorly.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

APRIL 29, 2014

” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ).

Statistics 204

Statistics Social Media B2B Marketing 204

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ).

Statistics 198

Statistics Social Media B2B Marketing 198

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104

Platform Content B2B Education 104

Webbiquity SMM

MARCH 11, 2013

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Marketing Research Chart: Does your organization have an inbound strategy? by MarketingSherpa.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

MAY 10, 2012

So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases. I will agree that it is potentially a leading indicator.

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Expert’s Guide to Keyword Research for Social Media (WordStream): This really interesting guide discusses how you can benefit from diverse keyword research strategies, which you’d think is for PPC and SEO only. 74 B2B Link Building Queries for B2B SQO Link Prospecting (Ontolo): B2B websites need link profiles too.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

The Way of the Web

APRIL 10, 2011

The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing). Whilst for B2B, LinkedIn shouldn’t be underestimated, and the likes of Scribd, Slideshare etc all come into action.

Social Networking 34

Social Networking scribd Foursquare Retail 34

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. This week we are being treated to another breathtakingly ignorant “research&# report.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219