Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 9, 2013

Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. What is the secret to success (really!)? Contending that “P.O.E.M.,

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises?

Research 210

Research Social Media B2B Marketing 210

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging. LinkedIn Promotion for B2B. Don’t Ignore Paid.

Strategy 111

Strategy Content Marketing B2B 111

Keyhole.co

MAY 18, 2023

By understanding the existing social media landscape, you can develop spot-on strategies to engage your target audience, drive growth, and stay ahead in the age of updates. of users follow or research brands and products on Facebook. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Why B2B Marketers Should Leverage Flickr by Search Engine Land. Tools to Include in Your Social Media Marketing Strategy by CompuKol Connection.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). e-Strategy Trends ). 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 26, 2019

Those are among the findings in 300 Marketers Reveal Disruptive Shift in Digital Strategy , a new report from Ignite Visibility. Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM).

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. Jay : That’s a research project that we should do – the bias of the professional digital marketer around the propensity to click on digital ads.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog on Social Media Strategy covers business, social media, and Facebook marketing. Follow her @allison_boyer on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 12, 2013

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. Most direct marketing advertisement methods (paid search, etc.) And our tests indicate gorilla suit advertisements convert poorly.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Techipedia: Tamar Weinberg

JANUARY 5, 2009

27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. The difference is that it’s virtual. Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? How many journalists also maintain blogs?

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. B2b vendors? won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Just 44% of Inc.

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Web Development and Website Strategy. SEO: Strategy. Local/Mobile Search. Definitive Guide to Social Media Strategy Before Tactics (Online Marketing Blog): This is a fascinating interview piece by Lee Odden who asked dozens of digital marketing experts for their take on social media strategy versus tactics.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Single Grain is a good example of a company that knows what it’s doing with its content marketing strategy.

Platform 104

Platform Content B2B Education 104

Webbiquity SMM

MARCH 11, 2013

You’ll find the answers to those questions and many more here in more than two dozen of the best WPO guides, tips, tactics and strategies of the past year. Marketing Research Chart: Does your organization have an inbound strategy? ” SEM + SEO [PRESENTATION] by e-Strategy Trends. ” Which is WPO.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

MAY 10, 2012

So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases. So we’ve learned how to search differently.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. These winning strategies key on usefulness and value-creation. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219