Mindjumpers

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

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Engagement Marketing: Owned, Earned, and Paid Media

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media.

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Social Media Stats [Infographic]

Mindjumpers

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. What’s Trending @Twitter?

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Social Media is Going Corporate [Infographic]

Mindjumpers

The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool. Similar Posts: How Social Is B2B? A staggering 94% of corporations use some type of social media, and 85% say that it has given their business more exposure. Blogging: an exception.

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Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. With followers Cone means persons that display any affinity to a specific brand, for example by following it on Twitter, by “liking&# it on Facebook, or by subscribing to the RSS feed of the brand or company blog.

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Roskilde Festival is on Foursquare

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

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Improve Organizational Efficiency via Social Media-Part II

Mindjumpers

It is our experience that clients accommodate the openness and the fact that you want to include them in your joint projects, and that the client involvement adds to the efficiency of how a project progress. The result of working socially, being increased loyalty and trust, might just be the driving force for your competitive power in the long run.