Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Software 101

Software Marketing Analytics B2B 101

Mindjumpers

OCTOBER 19, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Owned, earned and paid media are three terms you might come across a lot these days. In fact, if you read marketing blogs, you will come across them all the time. The Forrester post pointed out how crucial earned media is for engagement marketing to work. .&#

Engagement 177

Engagement Marketing Paid Search Forums 177

Keyhole.co

MAY 18, 2023

By understanding the existing social media landscape, you can develop spot-on strategies to engage your target audience, drive growth, and stay ahead in the age of updates. 82% of B2B content marketers use Twitter. more likely to reach KPIs if marketing launches on Twitter. 75% of B2B marketers advertise on LinkedIn.

Statistics 59

Statistics Social Media B2B YouTube 59

Keyhole.co

OCTOBER 24, 2023

A YouTube channel audit is a great way to assess how your videos and channel are performing and helps you identify opportunities to enhance your strategy. Video posting frequency is crucial for your YouTube marketing strategy. At SevenAtoms, Andy plays a strategic role in managing paid search campaigns.

YouTube 52

YouTube How To Posterous Upcoming 52

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Web Development and Website Strategy. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr.

SEO 228

SEO Paid Search Metrics Google 228

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. . Always Be Growing.

Campaign 109

Campaign Groups Groups Communities 109

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

AJAX 194

AJAX SEO Engineering Metrics 194

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Search marketing allows a business to capture valuable leads from buyers researching a purchase.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

JANUARY 9, 2013

How has the way buyers in your market make procurement decisions changed? Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. Why Social Is So Disruptive to Traditional Marketing by Social Media Today. Why do they (really) buy from you?

Strategy 190

Strategy Marketing B2B Exercises 190

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. But professional service firms often impose inherent drags on marketing response. The quick or the dead.

B2B 100

B2B Marketing Analysis Insurance 100

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. A Little List Analysis.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman. .

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. There is a distinct bias amongst social and digital marketers to that effect. Let’s get to work.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. B2b vendors? State of Search ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. You do not understand how digital marketing works. Yes, marketers are lazy.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How much do small businesses spend on search engine marketing?

Research 191

Research Social Media B2B Statistics 191

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. In other words, you can do content marketing. What Great Content Marketing Looks Like.

Platform 104

Platform Content B2B Education 104

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How are agencies and brands successfully integrating owned, earned and paid media efforts? This is where ‘Influencer Marketing’ comes into play.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219