Buzz Marketing for Technology

JANUARY 19, 2010

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Share this on Linkedin. Share this on Reddit. Share this on Facebook. Share this on del.icio.us.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Buzz Marketing for Technology

SEPTEMBER 8, 2010

And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. The problem is, most B2B companies don’t have a strong why. Share this on Linkedin. Share this on Reddit. Enter Simon Sinek.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. Journalism.org ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Share this on Linkedin.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Share this on Linkedin. Share this on Reddit. Tweet This!

B2B 273

B2B Advertising CPC Marketing 273

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Share this on LinkedIn. Share this on Reddit. Both figures were up slightly, but similar to last year.

B2B 185

B2B Trends Marketing Technorati 185

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Linkedin. Share this on Reddit.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Share this on Linkedin.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. Share this on Linkedin. Can you stick to it?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Linkedin. Share this on Reddit. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010.

B2B 174

B2B Mobile Marketing Foursquare 174

Webbiquity SMM

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

B2B 161

B2B Twitter Committee Technorati 161

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share this on Linkedin. Share this on Reddit. The trick is you just have to be able to listen and show up to the right conversations! Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Linkedin. Share this on Reddit. I actually tried to tackle this question a few times on my blog before. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 2, 2010

Share this on Linkedin. Share this on Reddit. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Stay tuned to this blog for more updates and to see how we are doing that! Tweet This! Share this on Facebook.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Linkedin. Share this on Reddit. Did I forget to mention all of this is FREE!

System 219

System B2B Facebook Marketing 219

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile. Which common mistakes should you avoid?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Buzz Marketing for Technology

MARCH 18, 2010

Share this on Linkedin. Share this on Reddit. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Share this on del.icio.us. Stumble upon something good?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Linkedin. Share this on Reddit. Tweet This!

B2B 205

B2B Google Marketing Mobile 205

Buzz Marketing for Technology

FEBRUARY 23, 2010

Share this on Linkedin. Share this on Reddit. Related posts: Why is Google Scared and What it means for B2B Marketing! If you can hook them on the value of your content then its just a matter of getting them to agree to receive it in a new channel. Tweet This! Share this on Facebook. Share this on del.icio.us.

Mobile 173

Mobile B2B SMS Marketing 173

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. The obvious choice is LinkedIn — the world’s largest professional social network — and you should definitely be on there.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share this on LinkedIn. Share this on Reddit. Tweet This!

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

JUNE 22, 2021

16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. 9% of consumers follow brands on Reddit. Why you should be on Reddit.

Platform 119

Platform Social Media Tumblr Reddit 119

The Social Media Incubator

DECEMBER 26, 2012

LinkedIn for Business – Formerly a glorified “about” page for your business, LinkedIn business pages have become graphically enhanced information outposts for your products and service on this professional networking site. Now businesses can shine on LinkedIn, which will be particularly effective for B2B.

Trends 144

Trends Social Media Reddit Startup 144

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Linkedin. Share this on Reddit. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

FEBRUARY 4, 2010

Share this on Linkedin. Share this on Reddit. The hard part is creating the content – the fun part is finding ways to get it seen by others and have them drive back to your site or blog and engage with you! Tweet This! Share this on Facebook. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon.

B2B 173

B2B Content Marketing Syndication 173

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The well-known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

AUGUST 11, 2010

Share this on Linkedin. Share this on Reddit. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. We hope you agree! Tweet This! Share this on Facebook. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Advertising 228

Advertising Facebook Adwords B2B 228

Webbiquity SMM

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on LinkedIn. Share this on Reddit. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news. Tweet This!

Social Media 150

Social Media Aggregator B2B Technorati 150

Jason Yormark

JANUARY 6, 2011

clients outside the normal b2b and b2c environments I have. Share this on LinkedIn. Share this on Reddit. S360 is a strategic. communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and. public relations. I really look forward to working with.

Social Media 256

Social Media Strategy Technorati StumbleUpon 256

Webbiquity SMM

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). LinkedIn – 78%. Share this on Reddit. …But Facebook Means Consumer Marketing. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Buzz Marketing for Technology

JUNE 30, 2010

B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Share this on Linkedin. Share this on Reddit. Tweet This! Share this on Facebook.

B2B 256

B2B ROI StumbleUpon Comparison 256

Visually SM

AUGUST 19, 2020

LinkedIn is also a great place to promote your business, especially if your target is a B2B audience. Reddit is known as the front page of the web, with its main page featuring popular links that will become conversation topics on other social media platforms.

Social Media 130

Social Media Brands Reddit Platform 130

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. Share this on Linkedin. Share this on Reddit.

Social Media 250

Social Media Marketing B2B StumbleUpon 250