Techipedia: Tamar Weinberg

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices.

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Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. If they can manage their personal sites, they have a much better chance of managing your company’s sites.

Marketing 162
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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

.” Well, all this is about to change with authorship markup that verifies an author as a Google+ user with their Google account linking back to the verified page but also to other profiles, such as LinkedIn where the author’s qualifications can be checked, along with recommendations.

Google 193
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

If you ask me ‘do you do B2B marketing?’ Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! This drives us crazy – Brits tend to be under-expansive about their expertise. Answers Yahoo!

Brands 236
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. When people are starting out, they want to build their numbers, whether it is Twitter followers, Facebook friends/fans, or LinkedIn connections as a way to show social proof that they are authoritative. Pretty nifty. Jay Berkowitz.

Tools 277
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265
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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Drive Leads through LinkedIn. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. This explicitly references the LinkedIn or Facebook connections that give you access to a person’s precious “commodity,&# his email address.