Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 Myths of B2B Social Media. B2B Social Media Myth #1. “My Customers Don’t Use Social Media&#. B2B Social Media Myth #2. MORE >>

Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. MORE >>

When talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. When speaking with B2B companies, LinkedIn may be the shining star of opportunity for your brand, products and services. Maybe it's LinkedIn? Tale of the Tape: LinkedIn. Companies on LinkedIn: 2 million. Intersting Fact: LinkedIn members did nearly 4.2 MORE >>

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Bonus points if the blog has “social” in the title. B2B Social Media Facebook Media Twitter MORE >>

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Social Media B2B ). MORE >>