B2B, Klout and Social Networking - Social Media Informer

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout

Klout Nielsen Influencer Social CRM

Social Media Stats: The Best of 2013

The Realtime Report

DECEMBER 31, 2013

B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15). Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15).

Klout

Klout Social Media Statistics Tumblr

48 Ways to Measure Social Media Success

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Klout and Kred scores).

Social Media

Social Media Metrics ROI Klout

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools

Tools Social Media Lithium Sysomos

Fetching Friday – Resources Mashup & How to Generate Good Ideas

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social Media / Social Networking. Social Media / Social Networking. Business / Career.

Mashup

Mashup Resources How To Remix

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation.

ROI

ROI Case Study Bazaarvoice Klout

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. I did not work on the Klout campaign. note: CoverGirl is a client of Marina Maher Communications , one of my clients.

Social CRM

Social CRM Influencer Klout Social Media

Is Your Twitter Addiction Paying Off

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter

Twitter Metrics Social CRM Consultant

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media

Social Media Marketing Social CRM Consultant

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Chaim’s Favorite Little Known Social Media Tools : In a world where everyone is abuzz over influencer measurement and engagement systems like Klout or PeerIndex, I’m going to give you two other tools that are a little under the radar and which we find to be pretty helpful when identifying influencers in different areas.

Tools

Tools Tips Marketing Social Media

Social Pros 23 – DJ Waldow, Waldow Social

Convince & Convert

JULY 6, 2012

I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. Jim : Well, I find Twitter the least valuable of all the social networks for my purposes. The synergies… Jim : Your Klout dived 20,000 points for using that word. You can use your social networks to grow your email list.

LinkedIn Twitter Hosting Social Media

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Don’t be boring! They can be gamed.

B2B

B2B Sentiment SEO Klout

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog.

Social Media

Social Media Trendrr SM2 Alterian

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? How to Use Social Media for B2B Marketing by Inc. by iMedia Connection.

Social Media

Social Media Tools Tips ROI

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. You want loyalty?

Social Media

Social Media Tips Tumblr Wikipedia

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools

Tools Twitter Tips Statistics

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Somewhat surprisingly, Klout scores appear to have little correlation with retweet rates. And that leads to questions, like: What are the best ways to attract more (relevant) followers?

Tools

Tools Twitter Tips Hubspot

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). Surprised to see my name is in that Klout chart! RT @dobronski: RT @jaybaer Social Listening and Analysis. No problem.

Social Media

Social Media Strategy Analysis Reputation

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well.

Social Media

Social Media Tools Sysomos Vocus

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Reviews of Cool Social Media Tools.

Review

Review Tools Social Media Klout

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. 20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant? Enough said.

Marketing

Marketing Affiliate marketing Small Business SEO

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Social Networking: Like Falling In Love. Michael Brenner is a Sr.

Twitter

Twitter B2B Crowdsourcing Hubspot

Wow Online Influencers With An In-Person Experience

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. [link] 40deuce Taking it from the online to offline is always great to make the whole “influencer&# thing more real. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Influencer

Influencer Ustream Authentication Social CRM

Social Media Informer

Why Critics of Klout Are Missing the Big Picture

Social Media Stats: The Best of 2013

Trending Sources

48 Ways to Measure Social Media Success

31+ of the Coolest Social Media, Search and Web Tools of 2010

Fetching Friday – Resources Mashup & How to Generate Good Ideas

20 Ways to Generate ROI from a Corporate Blog

Why Influence Mining is the Next Gold Rush | social crm | Social.

Is Your Twitter Addiction Paying Off

Integrating Email and Social Media with Flowtown | Email Marketing.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Social Pros 23 – DJ Waldow, Waldow Social

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Best Twitter Guides, Tips and Tools of 2010

Convince and Convert Blog: Social Media Strategy and Social Media.

9 Criteria for Selecting a Social Media Monitoring Tool

38+ Cool Social Media and Web Tools and Reviews

Best Internet Marketing Posts of 2010

The 2011 #Nifty50 Top Twitter Men Reprise

Wow Online Influencers With An In-Person Experience

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