Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Don’t be boring! They can be gamed.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. You want loyalty?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. 20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant? Enough said.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279