Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

DECEMBER 5, 2014

His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms. Even though MarketingProfs still has a significantly smaller audience on Google Plus, this audience has been much more engaged right from the start. He was right.

B2B 114

B2B Social Media Google Construction 114

Social Media Strategies Summit

NOVEMBER 28, 2022

Targeting groups on its own isn’t necessarily enough. You should connect with these groups in a way that resonates. Write with these different groups in mind: customers, potential customers, repeat customers, and recent buyers; the list goes on and depends on which audiences you select in the Facebook module. Connections.

Examples 246

Examples Facebook B2B Instant Messaging 246

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Catch all episodes here. Episode Summary.

Brands 144

Brands Content B2B Apple 144

Social Media Strategies Summit

MARCH 22, 2023

Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Campaign groups allow you to group campaigns with similar audiences or objectives, helping you manage them at scale.

LinkedIn 230

LinkedIn Campaign Groups Groups 230

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Oktopost

JULY 7, 2021

With over 20 years of technology and consumer product marketing experience, Eric brings a wealth of knowledge to the B2B stage– including his approach to ABM. When a B2B organization is having a great quarter, life is grand! Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Episode Summary.

B2B 117

B2B Apple Microsoft Authentication 117

Small Business Mavericks

OCTOBER 28, 2015

You should also post in LinkedIn groups that are related to the niche you are marketing. You’ll get a lot better results posting in groups than you will posting directly to your profile. If your target market is technology companies, many of them are on Google+. That’s what all the best LinkedIn marketers are saying.

B2B 70

B2B Forums Marketing Proposal 70

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . For large B2B brands with brand advocates, partners, employees, and more all posting on the brand’s behalf then. Join Groups. Maintain a Consistent Tone and Persona. Be Part of the Discussion.

B2B 69

B2B Brands Tips Notification 69

Webbiquity SMM

SEPTEMBER 21, 2010

Examples range from Google News and Yahoo! These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Post on Google Buzz.

Aggregator 187

Aggregator Paper.li B2B Content 187

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. You can create a content calendar in Excel or Google spreadsheets by listing the platforms and dates, then filling in whether you’ll have curated or custom content. in their area. in their area.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 131

B2B Social Media Proposal Google Reader 131

Writtent Blog

JUNE 19, 2013

It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. However, is the network a viable tool to promote content in the B2B realm? Start a Group Board. Sure, but it’s a bit harder. Showcase Engagement.

B2B 95

B2B Content Curation Hubspot 95

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

MAY 22, 2012

Tweet Microsoft just launched their social media rival to the established social media platforms Facebook, Google+, Twitter and Pinterest. You can also follow people as on Twitter and like posts as on Facebook (with a smile instead of a thumb) with a layout similar to Google+. How Social Is B2B? The network is called So.cl

Microsoft 238

Microsoft B2B Engineering YouTube 238

Writtent Blog

DECEMBER 6, 2023

Google My Business from Google and Bing Places for Google from Bing are absolutely free for local businesses, while Yahoo Localworks from Yahoo is a paid service allowing to list your business in 50 directories (Yahoo Local, Yelp, WhitePages, Bing, Mapquest, etc.). Google loves websites with quality and recent articles.

Small Business 98

Small Business Marketing Compete Directory 98

Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Create surveys.

Content 124

Content Brands Findability Marketing 124

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

JUNE 22, 2021

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. Largest age group: 30-49 year olds. Largest age group: 50-64 year olds. Largest age group: 18-24 year olds. Key Stats: Over 2.8 billion global active users. 90 million US users. Key Stats: Over 2.1

Platform 114

Platform Social Media Tumblr Reddit 114

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” They’re not much different. It works the other way too.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Ignite Social Media

MAY 27, 2021

Google is phasing those out on Chrome browsers by 2022 (that’s next year btw) leaving advertisers that rely on cookies to find another solution. Audiences that are served retargeting messages often have stronger than average conversion rates compared to other target groups. So, the trend isn’t only on the B2B side of things.

Privacy 155

Privacy Social Media Apple Advertising 155

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Directory 196

Directory SEO B2B Real Estate 196

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales of Google Android phones in the U.S. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010.

iPhone 218

iPhone Brands Apple Microsoft 218

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. An email address, first and last name, mobile device ID, or google ID can be used to match. We will cover the top use cases for the tag and show you how to put each to use.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates.

Template 105

Template Templates Social Media RFP 105

Adam Cohen

APRIL 12, 2012

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. These features arguably give a nod to Google+ Circles, elements of Twitter’s follow-button and sponsored stories on Facebook. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Visually SM

JULY 27, 2020

In addition to the general reporting of growth and engagement, you can connect Google Analytics to track conversions and see which activity is most profitable. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. Google Trends. Source: Twitter Media.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics.

Marketing 110

Marketing YouTube Overview Instagram 110

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. I’m using two groups I’ve set up: A landscape of soda brands, and A landscape of top cloud computing providers. For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising. What about Instagram?

How To 168

How To B2B Social Networking Apple 168

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 8) Searches related to “how to” on YouTube grew 70% from 2014 to 2015 ( Google , 2015). 9) More than 100 million hours of how-to YouTube videos were watched in North America in the first five months of 2015 ( Google , 2015). Marketers’ usage.

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. There’s much more, from Frank Days of Novell, Maggie Fox of Social Media Group, Stephanie Marx of Cisco and Lee Traupel of Linked Media Group.

Trends 187

Trends Social Media Marketing Technorati 187