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How to use AI analytics for targeted business decisions

Sprout Social

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 114
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.

Examples 104
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5 ways to create better buyer personas with social media data

Sprout Social

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own.

Data 141
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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Even if you’re not a design master, there are plenty of social media post templates to help you whip up some eye-catching imagery.

Strategy 131
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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram , which involves tying your Instagram profile to a Facebook business page. Get the free template now!

Metrics 145
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What Is Social Media Sentiment Analysis and How to Conduct One

Oktopost

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109
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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. We’ve created a free buyer persona template you can use to put it all together when you get to step five. For B2B, also consider size of business and who makes purchasing decisions. Get the free template now!

Template 145