Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world.

LinkedIn 109

LinkedIn Influencer Brands Marketing 109

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Though 90% of B2B software companies are on Twitter , barely half are active. Twitter should be trying to woo B2B marketers and business professionals onto its platform rather than driving them away.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. For example, Samsung has enjoyed huge success by promoting on Facebook.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Your C-suite needs to lead by example.

LinkedIn 166

LinkedIn Brands How To Training 166

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. This is a question that many people ask.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Marketing

APRIL 13, 2011

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. Migrating external communications to the social web turns customer service into public relations, and minimizes call center demand. But what if you want to use a social network to collaborate internally?

B2B 148

B2B Social Media Jive Committee 148

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. People are also using social media to learn about and purchase products. Retailers go all-in on Instagram and TikTok.

Social Media 114

Social Media Strategy Exercises Retail 114

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. Similarly, Clubhouse is breaking all the established “rules” of social networks.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? AT&T or Verizon).

B2B 189

B2B Case Study Telecommunications Study 189

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Guide to generating leads on LinkedIn 1. By optimizing your LinkedIn page in the right manner.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Guide to generating leads on LinkedIn 1. By optimizing your LinkedIn page in the right manner.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. Guest post by Samantha Waites. Source: Pixabay. Know your target audience.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition. Engage with insights.

Metrics 138

Metrics B2B Software Social Media 138

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Best is decided by the system based on social signals – that’s clicks, views, twitter, delicious, and other kinds of inputs that tell us what people are doing with the content.

B2B 155

B2B Features Social Media Aggregator 155

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. Share this on Linkedin. I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Share this on Linkedin. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

B2B 225

B2B Platform Social Media Marketing 225

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. What are the benefits of social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. With the current prominence of social media used to gain and nurture leads, that’s truer than ever.

Company 124

Company B2B Loyalty Survey 124

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it's advantages and of course some have disadvantages. This is a question that many people ask.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Oktopost

APRIL 14, 2023

This feature enables social media managers to easily modify and get new ideas for messages that will resonate with different audiences. Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Oktopost

OCTOBER 24, 2022

3 Examples of strong employee spotlight posts. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. The most basic example would be a simple text post, possibly with a picture of the employee or another relevant visual. Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101