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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. Their download rates improved 300%.

B2B 93
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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. What content are they reading and downloading?

Content 124
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World Wide Rave – Works!

Buzz Marketing for Technology

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Its brings into view the theory that the best way to spread ideas is to give them away for free – then why do B2B marketers have whitepapers hidden behind signup form? Go to a tradeshow to learn more about it?

eBook 149
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A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing.

Brands 108
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. Generate webinar registrations.

ROI 191
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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling.

Content 144