Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. I just gave Flowtown a spin.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Because the real advantage email has over social is data. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 4, 2010

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. How does one easily put a value on better data management via MDM ? In other organizations, IT is more of a strategic partner, helping individual lines of business overcome challenges. Note that open source does not mean free, however.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. Sounds like it could really help businesses out in the social media realm.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

MAY 11, 2010

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 5, 2010

Sure, they're not selling ads…but you can bet they'll be figuring out ways to monetize the data they collect courtesy of these women “socializing.&# [link] Jane Nation RT @AdvertisingLaw: RT @jaybaer Is this the future of ad agencies?

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 21, 2010

COPPA – Do minors use your website and do you mine data for marketing? 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Keep it in compliance. Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.

Social Media 167

Social Media Strategy Consultant Conference 167

Webbiquity SMM

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? Both capture prospect and customer contact data, organizational structure, and interaction history.

Social CRM 196

Social CRM Tools Sample Samples 196

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Great post Jay, thanks! Otherwise, you're just wasting time.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. All of us have influences. If you want to survive in the PR industry, you have to love the material you are pitching. There will never be a pitch as bad as bagel necklaces.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

MARCH 23, 2010

One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog. Pay attention to your statistics with regard to calls to actions. I clicked over at @AmberCadabra's suggestion. Thanks for reminding me!

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Using social media to acquire customers is like using email to acquire customers.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. Pricing is quite reasonable for RowFeeder.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JUNE 15, 2010

Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Email Behavior Have you added links to your social outposts in your emails? If you send email routinely, you need to integrate email and social immediately. Now you know that person is active on those social outposts.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Social media is not some other discipline that should warrant throwing business concepts out of the window. They are tools. Tools are easy. This has been my concern for quite some time.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 1, 2010

Decisions by Anecdote It continues to amaze me how large marketing decisions are often made with almost no data or track record, by people who should know better. I call this failure thing ducking and weaving in social media. link] jaybaer There’s a good book in there: Social Media Lessons from Homer Simpson.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Sprout Social

DECEMBER 20, 2022

The good news is that with social media automation tools, repetitive or manual tasks that took you hours are now done within a few minutes. Social media automation is the process of optimizing the tasks you perform for your social media activities. Check social data in real-time across social media networks.

Social Media 92

Social Media Tools Sentiment Small Business 92

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Social Media Optimization. 1) KnowEm SMO Tool. 1) GinzaMetrics.

Tools 203

Tools Sample Samples Marketing 203

Convince & Convert

JUNE 3, 2010

But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified. Agency sites like Modernista’s and Boone Oakley’s which were cutting edge in social media just scant months ago will increasingly become the norm among marketers.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

FEBRUARY 19, 2016

We’ll analyze all those people and tell you who’s most influential and give you a bunch of segmentation and important data around that. If somebody is only followed by two people, they’re likely to be at the bottom of that 100-person data set. Marshall: Exactly. Little Bird is great for ad targeting. Marshall: Great.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

JULY 13, 2010

Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points. A parting thought for the leaders of tomorrow.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Retweet-style sharing tools?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

Befor… [link] [link] Alyssa G I agree with your perspective on the iPad being the ultimate content consumption tool – and for that reason, I think it will be a great device for education, particularly for college students. It's a perfect tool for that and much less expensive than any alternatives in that space.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. I would be curious to track this data and see what happens when times are good to see if there is a upward shift. Thanks so much for posting these stats. I love stats!

Social Media 119

Social Media Strategy Survey Social CRM 119

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 202

Social Media Tools Strategy Tips 202

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is seriously becoming a powerhouse tool though. Facebook is the official passport of the Web.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is seriously becoming a powerhouse tool though. Facebook is the official passport of the Web.

Facebook 167

Facebook Consultant Social Media Sites 167