Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. Industry content: curated content that involved our industry, B2B marketing, and social media news. Increased posting.

Conversation 151

Conversation Education B2B Curation 151

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. New content (webinars, blog posts). Webinars are all the rage right now for a reason. Checklists, webinars and case studies are prime content for social ads, for example.

Strategy 100

Strategy Marketing Case Study How To 100

Sprout Social

OCTOBER 21, 2019

Look at the content being published, and who the top content creators are. However, industries like software and tech have seen a lot of success with Twitter because they can curate content and pull users into their site. Specifically, what type of content do you plan on publishing on social media ? Your goals and objectives.

Social Media 97

Social Media Brands Social Networking Curation 97

Convince & Convert

NOVEMBER 28, 2010

And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience. Even a cursory browse of the Web will underscore that finding, as inane Web pages, videos, and Webinars are omnipresent like gypsies with a “like&# button. I am quoted in this book.

Content 117

Content Marketing B2B Case Study 117

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MARCH 18, 2016

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. It sort of, as you published it?

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

MAY 29, 2013

90% of consumers find branded content useful, and 80% of B2B decision makers prefer to access information through articles. Your blogs, eBooks, webinars, and social media strategy need to be intelligent and relevant enough to charm your buyer personas and major search engines. You’re Not Thinking Like a Publisher.

Strategy 87

Strategy Content Marketing Statistics 87

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Writtent Blog

MAY 21, 2013

For hundreds of years, publishing organizations and media have used style guides to define standards in-house, and quickly get new writers up to speed. Curate a list of the blogs, social media users, and publications that are defining thought in your niche, so your content creators can keep up on trends. What is a Content Style Guide?

Content 96

Content Tools Marketing Hubspot 96

Kikolani

NOVEMBER 29, 2010

They are not only bloggers, but many are also published authors, entrepreneurs, CEOs, experts in their niche, and overall inspirations. Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Who Are These Women.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). Are you familiar with the concept of Ego Capital?

Social Media 139

Social Media Strategy Consultant Social CRM 139

Webbiquity SMM

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. The New B2B Buyer And The Collaborative Economy by Tony Zambito. So is your content boring?

Content 60

Content B2B Marketing Hubspot 60

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Not Curating Content Frequently. This is why curating your content is so essential for engaging an audience and driving output. Blogs and articles.

Content 187

Content Curation Marketing SEO 187

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Blog post.

B2B 125

B2B Content Case Study Marketing 125

Writtent Blog

JUNE 19, 2013

With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Behind every great piece of content marketing is a lot of effort and elbow grease.

B2B 95

B2B Content Curation Hubspot 95

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. Social Media B2B ). Social Media B2B ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. Social Media B2B ). Social Media B2B ).

Statistics 198

Statistics Social Media B2B Marketing 198

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. If you're in the B2B space, LinkedIn is a must. For instance, many companies use it purely for sales, while others rely on it for social recruiting or content curation. Curate quality content to share on your feed. Uses eye-catching photos in the feed.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

SEPTEMBER 2, 2010

Getting publisher to agree was different. Although one thing that concerns me (I wrote about this a while ago) is that our ability to curate our own interests may be limiting our exposure to contrarian views, which can’t be a net societal positive. For business? But predominantly I love social media personally.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 21, 2010

Star Power As the number of social media “celebrities&# increases via book publishing, widespread acknowledgement of skills, or personal delusion, the difference between the good people and the assholes becomes codified. There is NEVER a crap session. Certainly, scale makes that impossible at SXSW, but they have to figure something out.

Social Media 127

Social Media Strategy Conference Eventful 127

Writtent Blog

FEBRUARY 20, 2014

You need to consistently come up with more content marketing ideas to publish even more engaging content. Original studies and research may not be the easiest form of content marketing, but they’re a pretty darn effective way to build your thought leadership, improve links to your site, and gain loads of exposure once you publish the results.

Content 104

Content Marketing Screencast Tumblr 104