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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

You can add up to three categories to your Page to help people find your organization when they search for your products or services. And if your organization already has a Twitter profile, does the existing audience align with your expectations? LinkedIn is the only B2B-dedicated platform in our roundup. Image source.

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7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

Writtent Blog

With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Showcase Engagement. Image Credit: Constant Contact. Create Topical Boards.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

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45 of the Best Social Media Analytics Tools

agora pulse

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. With Cyfe analytics, you can understand how your brand’s paid and organic social campaigns drive website traffic, revenue, and other key results. Lead generation analytics from HubSpot.

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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of organizations have someone in place to oversee their content strategy.

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The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more. Description: Everypost makes it easy to curate content, customize, and schedule your social media posts. 1 marketing calendar for everything you need organized.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.