Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

Conversation 137

Conversation Review Marketing How To 137

Webbiquity SMM

JUNE 1, 2021

This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. Influencer marketing goes a long way.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. Harness the Power of Influencers.

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Are your Twitter posts sparking conversations? Which tweets drive the most clicks?

Strategy 52

Strategy Twitter Tips Marketing 52

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

Hashtag 78

Hashtag Brands How To Conference 78

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Oktopost

DECEMBER 22, 2019

If you’re really listening, you have a better chance of defining and steering the conversation. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

Team 160

Team Marketing B2B Eventful 160

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

APRIL 30, 2020

Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Any hashtag is a directory for a specific phrase, and every post containing it can be discovered in the search results for that hashtag. Hashtags are most effective when used strategically. Hashtagsforlikes.

Instagram 159

Instagram Tools Hashtag Authentication 159

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. For instance, website carousels (promoted via ads) on Twitter increase the click-through rate and site conversions by 25%.

Examples 52

Examples Strategy Twitter Marketing 52

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. From my experience, B2C product sales work well on Instagram, but B2B services less so.

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. Likelihood of conversion Referral marketing often leads to higher conversion rates than more traditional forms of advertising.

Discount 127

Discount Marketing How To B2B 127

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. NASA isn’t afraid to jump in on relevant topics that aren’t unique to the work it’s doing, helping the organization put itself at the heart of wider conversations. It essentially means: “Don’t get involved in conversations on social media, because it’ll just end badly.”.

Social Media 279

Social Media Transportation Feed Feedly 279

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem.

Trends 166

Trends Marketing Influencer B2B 166

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Monitor your influencers on Keyhole. Why is that so?

Influencer 52

Influencer Campaign Instagram Data 52

Social Media Strategies Summit

AUGUST 11, 2022

Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories. As a supply chain software provider, Kinaxis is very much in the B2B world, and it’s opted to create a closed brand communit y — one that’s only open to Kinaxis customers and partners.

Examples 227

Examples Communities Brands Forums 227

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. HypeAuditor.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

DECEMBER 14, 2023

Awario: A brief review Awario lets you track conversations and detect your brand mentions across the web. Keyhole also tracks competitors, performs hashtag analytics , and monitors brand mentions. This Awario alternative also offers influencer performance monitoring in real-time as well. However, Awario doesn’t support LinkedIn.

Price 52

Price Hashtag Metrics Analytics 52

Visually SM

JULY 27, 2020

For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. This way, you can connect the points of conversations that happen online to real business.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

AUGUST 4, 2023

So, just like your typical Google shopping ads in search engine results pages, your typical Facebook ads may have many impressions but don’t necessarily generate conversions. Ultimately, then, you can refine your content strategies and create content that generates leads and conversions. Influencer tracking.

Social Media 52

Social Media How To Analytics Metrics 52

Webbiquity SMM

JANUARY 24, 2019

For instance, Instagram users make use of hashtags to follow content related to specific topics, and hashtags like #instagood and #photooftheday are known to deliver lots of “likes” for the posts. Twitter, on the other hand, uses hashtags to measure trending topics. Setting up automation. Post-automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Opt for micro-influencers.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

OCTOBER 28, 2020

Get on the Micro-Influencer Marketing Bandwagon 5. Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer. See how both brands are using hashtag analytics to track their campaign performance. Jump Links: Social Media Strategies in 2020 1.

Social Media 124

Social Media Strategy Influencer Instagram 124

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 76

Influencer Tools Marketing Klout 76

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 11, 2024

Beyond surface-level metrics like likes and comments, focus on deeper indicators of engagement such as share of voice, conversion rates, and page visits. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. You can even track hashtags and top trends for optimizing your strategy.

Template 52

Template Templates Analytics LinkedIn 52