Myrland Marketing

APRIL 6, 2010

Perhaps the Government Affairs Team decides to utilize mobile marketing in order to keep its clients abreast of critical developments while the legislature is in session. I also add more geeky sites like Delicious, Yahoo buzz, reddit, Slideshare, and maybe digg or even flickr. I’m happy to help any way I can going forward.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions).

Report 174

Report Social Media B2B GPS 174

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. What Makes People Share Content? Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How are B2B marketers using social media differently from their B2C counterparts? Who is actually consuming all of this content?

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. We tried to figure out how to use some of these applications to generate unique content when building a travel portal and failed miserably. mobile web. and tagged with.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Local/Mobile Search.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. 80% of Twitter use is on mobile devices.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 6 tips for connecting with social media content by iMedia Connection. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources 195

Resources Tips Syndication SEO 195

Techipedia: Tamar Weinberg

MARCH 24, 2010

I selected influencers in all different “walks of life&# and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. Peter is also the founder of Gizmodo, Joystiq, hackaday, and Engadget Mobile. People can get my attention by helping me.

Influencer 278

Influencer How To Press Release Blogger 278

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute.

Strategy 83

Strategy Hubspot B2B Blogger 83