Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Social Media Management 97

Social Media Management Social Media Tips Skills 97

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

B2B 118

B2B Strategy Marketing Social Media Management 118

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Meet Kelly. Pricefx , the leading SaaS-based price management, and price optimization solution, is creating a bridge between sales and marketing. Meet Daniel.

B2B 118

B2B How To Apple Price 118

Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs.

Data 62

Data Social Media ROI B2B 62

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Lead identification.

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Ask questions about the data that focus on company objectives. Eventually, he started his own marketing company, SiteLogic in 2006.

Engagement 131

Engagement Training Apple Conference 131

Oktopost

APRIL 24, 2023

Olivia and Sam even discuss the pressures of working in social media, such as the responsibility of being the voice of the company and the public nature of their work. Sam even shares where she thinks B2B brands are missing the mark today and why as a social media professional, you have to be comfortable saying no.

B2B 62

B2B Apple How To Social Media Management 62

Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain. Watch the live recording: Love going Behind the Post?

B2B 62

B2B Apple How To Training 62

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Support Social media has become a prime communication channel for people and businesses alike.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Social Inbox.

Social Media 104

Social Media Module How To Meeting 104

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. It’s projected to grow by almost $9.4

Report 126

Report Social Media Tools ROI 126

Oktopost

MAY 27, 2020

Today, when remote work has become our new reality, social media is turning into a prime communication channel for people and businesses alike. B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand. Media Attachments.

B2B 96

B2B API Social Networking Social Media 96

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Why You Should Merge Social and CRM Data.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. This rings true for B2B and B2C alike.

Team 102

Team B2B Platform Analytics 102

Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. It encompasses everything you want to convey about your company’s identity and vision.

Template 62

Template Templates Strategy Brands 62

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Social Marketing . Marketing Manager, Social Media Manager, PR Manager. Stakeholders. Email Marketing.

Marketing 98

Marketing Metrics B2B Software 98

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 89

ROI Cost B2B Organization 89

Sprout Social

FEBRUARY 8, 2023

Let’s highlight unexpected industries that are making the most of their social media presence. No one knows that feeling better than trucking companies. But trucking is a legacy industry, meaning brands might be reluctant to join social media. Look at who you’re trying to reach and meet them where they are.

Industry 83

Industry Social Media B2B Resources 83

Oktopost

FEBRUARY 19, 2019

Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Meeting Scheduler. Project management. Social Media Management.

Hubspot 110

Hubspot API Metadata B2B 110

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Source: Twitter Media.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Social Media Strategies Summit

APRIL 21, 2023

How to Avoid “Posting Cringe” Every social media marketer dreads being asked: “How can we be more like Duolingo?” duolingo company update: #duolingo #languagelearning #sweetbutpsycho #dulapeep ♬ 原声 – 天蝎男 JoJo – 天蝎男 ??????? We all love the zany antics of our favorite avian language tutor. Not necessarily, says Dylan.

Conversation 130

Conversation Brands Authentication Trends 130

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing. Funnel Videos.

Video 69

Video Marketing B2B Eventful 69

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. But the benefits of a program make it all worth it.

How To 62

How To B2B Training Survey 62

Sprout Social

FEBRUARY 11, 2021

For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove. The team stayed agile and shifted tactics multiple times to meet the current environment, most notably when adjusting campaign messaging as COVID-19 hit.

Campaign 99

Campaign Groups Groups Communities 99

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

JULY 14, 2023

This means your company risks losing valuable opportunities to connect with consumers. Regular cross-functional team meetings and project collaboration dashboards are just two ways to improve understanding between teams. B2B brands are improving revenue through smarketing.

Collaboration 74

Collaboration Marketing Team Hubspot 74

Sprout Social

APRIL 4, 2017

This April at #SproutChat , we’re talking about everything from measuring success across all social platforms to educating colleagues on personal branding best practices. Be sure to click the “add to calendar” links to add a meeting notice with all the Twitter chat details to your schedule.

Upcoming 45

Upcoming Yahoo Apple B2B 45

Pam Moore

DECEMBER 5, 2017

Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. We have seen social media managers and directors jet set to VP and higher roles when embracing us an agency.

Social Media 160

Social Media How To Social Media Management Training 160