Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 108

Analytics Sentiment Analysis Patterns 108

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out. Of course, hashtags are just one feature that can affect content performance.

Hashtag 96

Hashtag Analytics LinkedIn Content 96

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Note: Be sure to look for a social media platform that includes sentiment analysis. While this sounds simple, it creates an interesting ripple effect for the rest of the company.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 99

Analysis Sentiment Marketing How To 99

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Keyhole.co

MAY 2, 2024

That is why almost 61% of companies already have social media listening strategies in place. After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Social listening is an in-depth analysis to know what people think about your brand.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit.

Reputation 91

Reputation Sentiment Analysis Notification 91

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

FEBRUARY 24, 2021

The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Why You Should Merge Social and CRM Data.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

NOVEMBER 7, 2023

This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Image Source Analytics from Keynote’s social listening feature is vital in this quest. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. At the same time, it also allows you to learn how audiences view other companies in your field.

Content 118

Content FAQ Sentiment Hashtag 118

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Google Analytics.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

DECEMBER 14, 2023

These are fast, secure, and offer some unique automation, tracking, and analytics features. It offers real-time social media analytics and management features. Key features: Social media management: It detects the optimal posting time and lets you share reports and collaborate with all the stakeholders. Let’s take a look!

Price 52

Price Hashtag Metrics Analytics 52

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Understanding customer sentiment. Making the link between sales enablement and marketing.

Data 112

Data Marketing How To Collaboration 112

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. If your company wants to go the extra mile, consider training individual sales representatives on listening. Is sentiment trending up or down? It’s not just software companies that need product feedback.

Tools 88

Tools Sentiment How To Team 88

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Yet, simply being active on LinkedIn won’t guarantee success.

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Only 6% of B2B companies agree that they are “advanced insight-driven businesses,” falling short of rates in other business segments. What are B2B marketing analytics?

B2B 80

B2B Analytics Marketing Hubspot 80

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fans beget more fans. No problem.

Strategy 127

Strategy Brands Hubspot Survey 127

Oktopost

MAY 12, 2024

While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms. On social media, many messages are amplified.

Company 62

Company Social Media Guidelines B2B 62

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Pricing: $49 – $499 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Buffer Social

NOVEMBER 13, 2017

In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018. ” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Keyhole.co

MAY 18, 2023

82% of B2B content marketers use Twitter. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. 500 million tweets are sent daily. Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Start Free Trial.

Analytics 105

Analytics Social Media Tools Price 105

Ignite Social Media

DECEMBER 10, 2020

One word comments might warrant a simple reaction, but if someone sat down and wrote a few sentences about how your brand helped them get through a difficult time, you should match that sentiment and write a few sentences back. What is the Best Way to Build a Community in a B2B World? At Ignite Social Media, we’re tool agnostic.

Communities 176

Communities Social Media Tips B2B 176

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. You can become more visible and recognizable in the crowd of other companies by showcasing your unique values and offers on Twitter. Look at how other brands do that.

Examples 52

Examples Strategy Twitter Marketing 52