Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. population.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Who influenced you, and why?

Social Media 113

Social Media Strategy Influencer Education 113

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Visually SM

JULY 27, 2020

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MAY 13, 2010

Bowen RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Socially Influence RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] TweepTips 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Lee Johnson ???

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy? Now that it is so easy for Joe Q.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 19, 2016

This week’s show is on Little Bird , the influencer identification and connections platform. Which people and which tweets and which influencers and which topics are of importance to your business? Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. This allows (mandates, even) the cream to naturally rise to the top.

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

FEBRUARY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Wow Online Influencers With An In-Person Experience 14 Things I Think I Think About Social Media [link] Akash Sharma Hi Jay, Interesting you are looking for a makeover (..)

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

JUNE 24, 2010

That mission, to add value to the communities they reach, is the heart beat of social. But, I'm n… [link] [link] Rinforside web 3 Ways Infomercials Can Inspire Your Social Media #socialmedia [link] [link] Onit Marketing Never bought a shamwow? The thought also crossed my mind about the pitchman of that era.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 25, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The More Things Change, The More Things Change Why You Should Use a Content Rationale Report Why Influence Mining is the Next Gold Rush [link] janet I've been a fan since you mentioned them in your list (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? What colors tend to influence rooms?

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

APRIL 6, 2010

Remember however, that many factors influence popularity at the individual content piece level. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Don’t make assumptions – test them.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. al definitely should influence strategy though.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. link] Social Media Strategy | Afrinnovator.com [.] link] Crushing the Myth of B2B Social Media [.] in social media? Jamie Favreau´s last blog.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? All blog owners should do this to see what their community prefers.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I wonder if this has to do with the correlation between the black community and musicians.

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

AUGUST 31, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Why D.I.S. The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Webbiquity SMM

DECEMBER 4, 2012

Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Writing Social Media Policies.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? Excellent Social Archive Capabilities But given that RowFeeder is intended for the data warrior, my favorite feature is the spreadsheet capture of all mentions.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 8, 2010

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability).

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. reading about social media and trying different communities.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

FEBRUARY 9, 2010

It has become so easy to share, that 'trust' is THE main component of influencers. kahuna7 Jay, I don't normally comment on your posts (which I should) but I find myself redistributing your posts to my sphere of influence quite often because of how great your content has been now for about the last year.

Social Media 119

Social Media Strategy Survey Social CRM 119