Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

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JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Its really very helpful for one providing social media marketing services. Thanks for sharing. Im Jay Baer.

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CSR Social Media Strategy Consultant 137

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APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

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Social Media Content Analysis Sports 120

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FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

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SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. link] Crushing the Myth of B2B Social Media [.] Sessions start October 5.

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MARCH 3, 2010

link] jaybaer If there were thousands of blogs, Webinars, books, etc. I'd love to write up a case study on you guys when you're ready. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. But what I do know is a methodology to find out.&# It's true. And it works. Im Jay Baer.

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APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan. Im Jay Baer.

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JULY 22, 2010

Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand? Building Lasting Customer Relationships [link] case studies from @stickystimuli #socialDJ [link] Carson RT @jaybaer: Are you a one click stand? A summer must-read!

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Social Media Strategy Influencer Case Study 128

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SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man.

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SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I agree Myspace sold too early, but I think FB is going to sell too late. Hard to read, follow, share. get the point. Im Jay Baer.

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MySpace Facebook Social CRM Consultant 136

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MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post. Im Jay Baer.

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Social Media Strategy Consultant Social CRM 137

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. Im Jay Baer.

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SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. Im Jay Baer.

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Social Media Consultant Social CRM eBook 120

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MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. HA /via @Granda84 [link] Arnold Melm Social Media Success Metrics and Premature Calculation [link] #socialmedia #PR #Journalismus blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. shining through.

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Metrics Social Media eBook Social CRM 116

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SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. link] Addoway.com Love the infograph Jay.

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Social Media Strategy Social CRM Consultant 165

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JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It really brings this stuff to life.

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Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. When working on niche brands, I've often found that the bigger the media the less the impact. That means the smaller networks may be just the place for targeting young hip audience.

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Social Media Strategy YouTube LinkedIn 133

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. You have to be your own case study. You have to be your own case study. link] jaybaer Spectacular comment Judy. Thank you. How can I help you?

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Social Media Social CRM Loyalty Web 2.0 128

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JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I’m dying to find someone to recommend them to now. I get Twitter follows based on keywords, where robots are obviously being used.

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Social Media Strategy Automotive SEO 128

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JULY 9, 2010

Wow Online Influencers With An In-Person Experience – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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SEPTEMBER 20, 2010

Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world.

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Social CRM Twitter B2B CoTweet 145

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APRIL 27, 2010

link] Joe Buhler RT @jaybaer: Information As Theater – The Power of Humanized Description [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Who knows, maybe some of us win the airline crew lottery and have Randy on board od a future flight to make it memorable. Im Jay Baer. All rights reserved.

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Social Media Strategy Airlines Types 131

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JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It’s more about demand creation. Im Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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