Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

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Social Media B2B Company Consultant 132

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Sounds like a great case study. Im Jay Baer.

Social Media 129

Social Media Consultant Health Care Questions 129

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

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Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You are indeed the perfect case study. You are indeed the perfect case study. Social Media is Inexpensive False. Social Media is Fast False. Bravo, man.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 3, 2010

I'd love to write up a case study on you guys when you're ready. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I really appreciate you embracing the concept that not pretending to have all the answers is an agency strength, not a deficit. Please keep me posted on your progress.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 22, 2010

Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand? Building Lasting Customer Relationships [link] case studies from @stickystimuli #socialDJ [link] Carson RT @jaybaer: Are you a one click stand? A summer must-read!

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Expion just compiled 8 case studies with one of our clients, Applebee's. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

link] Crushing the Myth of B2B Social Media [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. in social media?

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Maki takes us through four elements and then goes through a case study.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I agree Myspace sold too early, but I think FB is going to sell too late. Hard to read, follow, share. get the point. Im Jay Baer.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post. Im Jay Baer.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. Im Jay Baer.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. link] Addoway.com Love the infograph Jay.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. HA /via @Granda84 [link] Arnold Melm Social Media Success Metrics and Premature Calculation [link] #socialmedia #PR #Journalismus blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. shining through.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It really brings this stuff to life.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. When working on niche brands, I've often found that the bigger the media the less the impact. That means the smaller networks may be just the place for targeting young hip audience.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. You have to be your own case study. You have to be your own case study. link] jaybaer Spectacular comment Judy. Thank you. How can I help you?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I’m dying to find someone to recommend them to now. I get Twitter follows based on keywords, where robots are obviously being used.

Social Media 129

Social Media Strategy Automotive SEO 129

Techipedia: Tamar Weinberg

APRIL 1, 2010

Create your own marketing system I recommend that people take a portion of their day to learn as much as they can about what people are saying about them, as well as review competitor and partner activities, and peruse industry trends and case studies. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 240

Social Media Brands How To Social Networking 240

Convince & Convert

JULY 9, 2010

Wow Online Influencers With An In-Person Experience – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

SEPTEMBER 20, 2010

Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

APRIL 27, 2010

Singapore Airlines have a reputation for incredible in-flight service and I always believed it to be a case of 'nuture' vs 'nature (to hijack the argument) While they, the air steward/stewardess (not being PC here) do have a smiley face for you, how much of it is real and how much of it is put on? Im Jay Baer.

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It’s more about demand creation. Im Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Social Media Strategy Mobile Consultant 120