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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.

Mobile 170
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How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.

Mobile 135
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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. This comprehensive analysis, which can be conducted in multiple languages, helps the bank identify essential improvement areas, such as mobile banking, fees and branch services.

Sentiment 112
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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

If they can come up with a solid mobile plan they could overtake all of them, in my opinion. Mobile usage continues to climb with smart phones and tablets flooding the market. Mobile usage continues to climb with smart phones and tablets flooding the market. We currently have over 25% of our web traffic coming from mobile.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. The tool acts as a voice-activated manual, can predict travel routes, deliver alerts and integrate with other apps. They announced plans for personalization back in 2016. Starbucks Personalized Recommendations.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay. The luxury car brand realizes how easy it’s becoming to travel in the U.S. I’d do it again,” she said.

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Recognizing our Agency Partner Founding Members

Sprout Social

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. See how Fifty & Five racks 3.7M social messages annually. Friendemic. and Canada.