Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Ryan is a skilled marketer, technology consultant, and Google Ads, specialist.

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Oktopost

JANUARY 20, 2022

Watch the recording: Want to hear more from renowned marketing leaders on trust? In this episode, we’re getting radically transparent about one of the toughest challenges as a marketing leader and how to find that passionate balance. A marketer right down to the bone, Richard is currently serving as CMO of Cambridge Design Partnership.

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Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Catch all episodes here. Episode Summary. Meet Jason.

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Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

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Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. ” The best events and presentations happen when there is a magical synergy between the speaker, the audience and the event organizers and purpose. Research past events if the event organizer has hosted the same or similar events in the past.

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Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

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Pam Moore

MAY 30, 2018

Find out the answer to these questions and more in the free personal branding live webinar training I am hosting on Thursday, May 31st at 2pm et! Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Do you have a personal brand?

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Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing?

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Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world. Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions .

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Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. The dos and don’ts of hosting influencer events .

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Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

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Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

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Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Meet Sarah Kuntsal.

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Hootsuite

JULY 8, 2019

The takeover host might be a celebrity, an influencer, or even a team member. If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. Share fresh, authentic content. Choose your takeover host. so their authentic self should be a natural fit.

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Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. Episode Summary. Meet Milena Farber.

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Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

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Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Digital transformation has fundamentally changed the way both people and organizations operate. Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research.

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now .

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Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests.

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The Realtime Report

JANUARY 23, 2020

Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy. Influencer marketing is big business. In a survey by Rakuten Marketing, they found that eight out of ten consumers have purchased something after seeing it recommended by an influencer. Improving Authenticity.

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Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? As a young person in technology, we often believe the product creates the value of an organization. Hot Topics of this Episode: Going beyond the product and how to talk about all the things that matter to the outside world about your organization.

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Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Want to hear more from renowned marketing leaders? Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. Listen to the podcast: ? Episode Summary.

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Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

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Pixlee

MARCH 29, 2021

Digital business has given birth to digital marketing, and web owners are constantly trying to reach customers through marketing tactics that speak to this digital age. The digital world is moving at a fast pace, and clinging to traditional strategies may be a marketer’s downfall to competitors. . Why Ambassador Marketing?

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Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are.

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Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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Oktopost

AUGUST 29, 2022

How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! She even reveals the step-by-step process of launching an engaging TikTok presence for B2B organizations. As a podcast host herself, you’ll definitely want to hear this!

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Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well.

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Oktopost

NOVEMBER 18, 2021

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team. Catch all episodes here.

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Buffer Social

SEPTEMBER 12, 2023

According to the network-building platform , content posted by employees is seen as three times more authentic and has a click-through rate twice as high as brand accounts. Business leaders and marketers are tapping into this powerful approach, both with gentle encouragement and intentional employee advocacy programs. Increased sales.

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Oktopost

MARCH 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on paid social? She has a solid track record of building strong relationships with customers and sales teams and has always been focused on driving growth in B2B technology organizations. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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