Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2019

Wondering what big influencer marketing trends are coming in 2020? . We’ve rounded up predictions and the top influencer marketing trends in 2020, according to social media experts: Influencer Marketing Will Be Bigger Than Ever in 2020. Influencer Marketing Trend #1: Video Content Will (Continue To) Be King. elizabethgilmore.

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Buffer Social

DECEMBER 21, 2023

This post was shared as a PDF carousel , which we’ve seen a trend where these kinds of posts get a really high engagement rate on LinkedIn. I think this one did so well because of a combination of things: it used a trending meme format (from CapCut, which has made coming up with TikToks so much easier!),

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Social Media Content Meme Metrics 97

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 !

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Trends Instagram Feed Feedly 85

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Authenticity matters here, so let your hair down! What is TikTok? We recently hosted a webinar on TikTok.

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Marketing Authentication Trends Feed 217

Sprout Social

JANUARY 16, 2020

But does chasing trends and one-off moments really make sense these days? The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. That’s exactly why we put together this guide. For example.

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Meme Marketing Hashtag Campaign 108

Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In other words, to get famous on TikTok, you need to: Know the trending hashtags used by the subculture or niche.

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Tips How To Hashtag Meme 138

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Speaking of the University of Georgia , the institution definitely knows how to tell a great story. Use a trending sound. When used appropriately, B2B brands can capitalize on trending sounds.

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Types Instagram Brands Collaboration 118

Buffer Social

SEPTEMBER 13, 2023

Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.

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YouTube Video UGC Authentication 94

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. trillion historical conversations going back to 2010 to help brands track trends online.

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

NOVEMBER 29, 2022

From edgy social personas to posting fresh memes, storytelling takes many different forms. This method takes up more real estate and has definitely caused my thumb to stop scrolling, and has made me want to book a flight to an exciting destination.”. People don’t remember brands or sales-y content—they remember stories. PF Candle Co.:

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Social Media Brands Meme Real Estate 92

Hootsuite

MARCH 9, 2022

Think about it — you can find literally everything on there, from super popular internet celebs blowing up trends to niche weirdos who rant about their hyper-specific obsessions. Most trends — whether fashion, music, food, film or just about anything else — start on the app before traveling everywhere else. Source: Ecwid.

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Products How To UGC Meme 100

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Instagram Aesthetic Trends #1: Treat Your Grid Like Your Home Page .

Instagram 85

Instagram Trends UGC Meme 85

Sprout Social

NOVEMBER 11, 2019

Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. Marketing trends come and go. Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd. 10 social strategies for marketing to Gen Z.

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Marketing How To Authentication Discount 89

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Even teams with a more structured publishing calendar and workflow can experiment with ways to bring subject matter experts into the content creation process, or identify a timely trend to inspire new posts.

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Library Team Social Media Feed 123

agora pulse

MARCH 24, 2020

Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience). Others have definite limits (hi there, Twitter). You’ll be shocked by this definition!

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Social Media Social Media Management Meme Hashtag 94

Keyhole.co

OCTOBER 14, 2020

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. Trending Topics. TikTok initially started as the musical lip syncing app Musical.ly Musical.ly

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How To Marketing Hashtag Influencer 119

Buffer Social

JANUARY 20, 2022

It’s definitely worth taking a scroll through ALL of the unofficial holidays January National Mentoring Month (U.S) You can post a meme of an animal smiling, or showcase team members smiling big! The best way to go about deciding which holiday trends to jump in on is to consider your business and brand. What do you sell?

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Social Media Content Small Business Meme 85

Hootsuite

APRIL 28, 2020

Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. The campaign, which ran in late October, promoted the message that a seasonal illness shouldn’t ruin your Halloween fun (though now we would definitely say “Stay Home” instead). Be authentic.

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Video Engagement Hashtag Influencer 145

Hootsuite

FEBRUARY 18, 2020

And you’re definitely not going to learn about buying likes or followers. Keep up with what’s trending on Instagram. And of course, who can forget all the Baby Yoda memes in November 2019. You might even have fun taking part in the trend. Or go the authenticity route. Don’t do it. Just, don’t.). Another example?

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Engagement Instagram Geotagging Metrics 145

Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Posts that are timely or reference a trending topic. January 31, 2017: Authentic and timely posts will rank better in the News Feed. January 31, 2017: Authentic and timely stories. photo, video, or status update).

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List Facebook Feed Feedly 190

Hootsuite

AUGUST 27, 2019

Sharing thought leadership is a great way to establish your brand as a leading source of great ideas and trends. That’s great for engagement and brand authenticity. Jump on a trend. Trends, memes, and challenges are great ways to inject some fun and relevance to your brand. View this post on Instagram.

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Instagram Engagement Hashtag Delicious 111

Later

JANUARY 27, 2019

Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Well, this is definitely the case with Instagram collaborations! Some even had to continue their caption into the comments section! Would they be happy to work with you year-round?

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Engagement Instagram Hashtag Collaboration 99

Later

JULY 1, 2020

billion active monthly users, Facebook is definitely still a marketing opportunity to keep top of mind. In between memes and newsworthy moments on Twitter, you can find Promoted Tweets, trends, and accounts. Advertising on Facebook. And with close to 2.4 Looking for more inspiration? Advertising on Twitter.

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Advertising Social Media Instagram Campaign 69

Later

MAY 27, 2020

Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. We personally wanted to include fun, on-trend elements into our feed, so we decided to create relevant memes that marketers can relate to.

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Instagram How To Feed Feedly 84

Buffer Social

DECEMBER 21, 2022

At the time, this meme was trending and I knew we should join in with our own twist. So, this meme was the perfect opportunity to laugh about how passionate we are about the four-day work week while still telling everyone how much we love the four-day work week and how it works for us. This was a fun one. A little meta, right?

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Social Media Management Social Media Meme Metrics 88

Later

MAY 27, 2020

Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. We personally wanted to include fun, on-trend elements into our feed, so we decided to create relevant memes that marketers can relate to.

Instagram 58

Instagram How To Feed Feedly 58

Sprout Social

JULY 27, 2021

Love Island viewers prolifically use social media to express opinions, comment on results and engage with memes. Social media is where trends are created, shared and evolved; therefore to not have a social media strategy when engaging with pop culture is naive. Using Sprout Social’s Advanced Listening , we’ve recorded a whopping 2.49

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Trends Strategy Tips Meme 122

Buffer Social

OCTOBER 3, 2023

Not all of this is due to Instagram, of course, but it has definitely helped. Embrace authenticity — and get a bit personal Now, I completely get the attraction of presenting a perfectly curated facade on Instagram. However, authenticity doesn't mean you have to divulge every intimate detail of your life.

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Instagram Authentication Curation Analytics 112

Later

MARCH 29, 2020

All this definitely causes us to re-order our priorities, and to focus on the things that matter most. With this mind, think twice before posting memes! We’re all craving connection right now – and Instagram Lives are giving us a little slice of authentic interaction with each other. See a trend and want our take?

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Social Media How To Instagram Influencer 110

Oktopost

APRIL 4, 2023

Well, authenticity is a key factor. Real people – like those that more than four-fifths of Gen Z want to see in brands’ photographs – spark a feeling of authenticity like no other, but influencers aren’t the only option if you want to take advantage of social proof. Definitely. But how do we put that into concrete terms?

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Social Media Marketing B2B Banking 118

Oktopost

MAY 16, 2023

It can be created quickly, in response to a particular trend or relevant conversations on social media, or it can be a much more comprehensive, detailed study of a particular area of the industry or business. Generally, one of the core benefits of EGC is authenticity. And, don’t forget: authenticity sells.

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Strategy Content UGC B2B 62

Sprout Social

SEPTEMBER 1, 2021

As digital marketing channels have grown, the share of voice definition has since evolved to include online visibility as a whole. Social media share of voice metrics extract insights from authentic conversations that are happening on social media. You could even share relevant memes and jokes that your audience can relate to.

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SEO Social Media Metrics Sentiment 144

Buffer Social

AUGUST 23, 2023

Ashlyn regularly features in content herself and uses creator staples like greenscreen to create the kind of authenticity and spontaneity that thrives on TikTok. A great example is workout app Sudor’s quirky tweets, which rely on trending memes and gifs to connect with their followers.

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Small Business Activities Platform Social Media 77

Sprout Social

OCTOBER 10, 2018

For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. Here are some sample personas from a sporting brand looking to create an audience-aligned social strategy : Although these personas are a solid starting point, they could definitely go much more in-depth.

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Social Media Engagement Brands How To 107

Sprout Social

AUGUST 25, 2022

Less polish, more authenticity: Some 56% of users feel closer to brands that publish unfiltered, human content on TikTok. The birthplace of the hashtag remains a go-to platform for trends and emerging news stories— 57% of Twitter users who get their news on the platform say it’s boosted their understanding of current events.

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Social Media Instagram Feed Feedly 140