The Realtime Report

APRIL 16, 2024

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Helms advises companies to adhere to ethical content creation practices, emphasizing quality and authenticity in their work. “We

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. This enables you to actively monitor your reputation to ensure brand health.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Brand reputation management As a brand, you can’t make everyone happy. Identify keywords to track conversations better.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. What are the benefits of applying AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Strategy 120

Strategy Brands Content UGC 120

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Why should brands carry out review analysis?

Review 125

Review Brands How To Analysis 125

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. You can then use this information to drive online conversations, connect with your audience, and write content that actually solves their problems. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. The Benefits of Listening. Oktopost specializes in social media management for B2B companies. Brandwatch. . Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Mindjumpers

MARCH 4, 2012

The insights you gain from social media are authentic in the sense that the data is not produced in a setup with different methods distorting the data. Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business.

Social Media 237

Social Media How To Sentiment Data 237

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Here’s how.

Reputation 107

Reputation Strategy Brands HootSuite 107

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As a brand or business, how do you ensure that the conversations you take part in are appropriate? When forming your approach to moderation ask yourself: what is the balance of authenticity and remaining true to your brand identity?

Eventful 110

Eventful Social Media How To Sports 110

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

Sentiment 93

Sentiment Analysis Tools API 93

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Brand missteps are shared at viral speeds, meaning that with each passing minute, the number of people who are joining the conversation about the mistake increases exponentially. One well-known, household brand had a bad thing happen.

Social Media 243

Social Media Brands Reputation Authentication 243

Hootsuite

MAY 15, 2023

Whereas goals for your organization will be more brand-focused, such as: Monitoring and improving your brand reputation. Build authentic relationships with customers? Harness the power of AI to solve customer problems instantly with adaptive, conversational chatbots. Set response time benchmarks? Measure customer satisfaction?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

JUNE 26, 2023

Employee advocacy groups give your workforce the tools they need to boost their own professional reputations on social media, while also directing traffic toward your business’s socials and, ultimately, your site. Why encourage employee brand advocacy on social media in the first place? It doesn’t have to.

Social Media 62

Social Media How To Reputation Analytics 62

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Brand missteps are shared at viral speeds, meaning that with each passing moment, the number of people who are joining the conversation about the misstep increases exponentially. One well-known, household brand had a bad thing happen last night.

Social Media 190

Social Media Brands Reputation Authentication 190

Sprout Social

MARCH 8, 2019

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Uncover hidden conversations about your business. When people are talking about your space, ask yourself: are you part of the conversation?

Reddit 98

Reddit Tumblr YouTube Review 98

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Brand missteps are shared at viral speeds, meaning that with each passing moment, the number of people who are joining the conversation about the misstep increases exponentially. One well-known, household brand had a bad thing happen last night.

Social Media 163

Social Media Brands Reputation Authentication 163

Sprout Social

JUNE 22, 2021

Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust. Largest age group: 30-49 year olds.

Platform 114

Platform Social Media Tumblr Reddit 114

Sprout Social

MAY 4, 2021

When it comes to brand reputation, the buying experience is just as important as the product itself. Combine these insights with routine listening practices to create more inspired conversion experiments. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports. You only get one first impression.

Retail 136

Retail Instagram Buy Social Media 136

Sprout Social

AUGUST 19, 2021

Oh Polly has wasted no time, setting up themed collections with scroll-stopping images that build trust with consumers and drive conversions. When it comes to brand reputation, the buying experience is just as important as the product itself. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

Examples 129

Examples Tips Patterns Instagram 129

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

Reputation 71

Reputation Tools HootSuite Sentiment 71

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Screen for online reputation. Do background research.

Influencer 60

Influencer Brands Marketing Authentication 60

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Razor Social

MAY 15, 2019

A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. Well, first check if your brand reputation has improved. Do they have an authentic voice that your target audience can relate to?

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

OCTOBER 22, 2018

“No one cares if I’m on social or not” The c-suite has a reputation for being somewhat isolated, maintaining some degree of privacy and separation between themselves and the public. Research from Weber Shandwick indicates that a CEO’s reputation is directly responsible for 44% of a company’s market value.

Reputation 72

Reputation Industry Aggregator Research 72

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand monitoring: Monitor the conversation about your brand on social media.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Commenting, posting blogs and inviting conversation allow customers to connect with you and your brand. What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269