Convince & Convert

JANUARY 8, 2018

The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping , and getting them to click through to products or content outside of the social platform. With Shoppable Instagrams , companies can tag products in their regular Instagram posts.

Instagram 125

Instagram API Consultant Conversation 125

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. minutes on the social platform per session. This ticks many boxes, such as “giving back to the community,” “being inclusive of a wide audience,” and “supporting social issues.”

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 30, 2020

And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager. Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR.

How To 105

How To Meeting Team Collaboration 105

Buffer Social

OCTOBER 3, 2016

At 27 years young, Everette Taylor is a 4-time entrepreneur and is currently serving as Vice President of Marketing for a fast-growing and revolutionary mobility company called Skurt. Everette dives into subjects like influencer marketing, where social media fits into the growth cycle, and how marketers can keep their skills sharp.

Social Media 99

Social Media Marketing Skills Social Media Management 99

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. For instance, customers are more likely to access the internet via their mobile phones, so if your website isn’t mobile-friendly, you could stand to lose them.

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

JUNE 21, 2021

So I kind of got more hands-on experience with Bank of America and Big Brother, Big Sister, and really cool companies like that. While I was doing that, I was at Emerson College building their mobile app with the team about the UX experience, marketing it, and doing research. She started the better buyer persona company.

Class 95

Class Authentication Newsletter Communities 95

Firebelly

MARCH 28, 2016

Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next steps. For Twitter: Hootsuite’s Grade Your Social. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. Get your blog audit here.

Social Media 100

Social Media Tools Hubspot HootSuite 100

agora pulse

NOVEMBER 21, 2019

Do you need a hand creating your first content strategy for your company? As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. Facebook Page Management. So you’ve created a Facebook Page for your client or company.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Buffer Social

OCTOBER 6, 2019

Now you can also plan and schedule Instagram Stories directly within Buffer, on web or on mobile. Company retreats. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Try it now for free. 18 Creative Uses of Instagram Stories (and how you can do it too). GoPro ( @gopro ).

Instagram 69

Instagram Influencer Brands Upcoming 69

Later

JANUARY 27, 2021

Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed. Linkin.bio has been a game-changer for our Instagram strategy since we can promote multiple articles a day,” says Social Media Manager, Hannah Weintraub.

Feed 56

Feed Feedly Instagram How To 56

Later

JULY 10, 2019

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography!

Trends 85

Trends Instagram Feed Feedly 85

Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. If you’d like to use your social media channels to educate your audience, you can organize your most helpful tutorials, tips, and tricks into your Instagram Stories Highlights.

Instagram 75

Instagram How To Curation Fashion 75

Sprout Social

APRIL 3, 2020

Social media security risks for businesses and organizations can’t be taken lightly. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk. Cybersecurity threats are constantly evolving, forcing companies to evaluate and adjust.

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Company Social Media SMS Data 107

Hootsuite

MARCH 11, 2020

It’s about being authentic, not picture-perfect. It doesn’t matter whether you’re using the platform for a large company or whether you’re using Snapchat for your small business — the Business account is needed. The post Snapchat for Business: The Ultimate Marketing Guide appeared first on Hootsuite Social Media Management.

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Marketing URL Features Platform 145

Buffer Social

AUGUST 29, 2016

Company retreats. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). While not every business might have such adventurous experiences on a regular basis, your followers might be interested in what your company does on a day-to-day basis. Meetups, conferences, or roadshows.

Instagram 75

Instagram Influencer Brands Upcoming 75

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Enabling and encouraging this is the best path to social success.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

AUGUST 16, 2023

What is Salesforce Social Studio? Salesforce Social Studio is a social media management and listening tool that provides basic functionalities for businesses to manage their social media presence. Sprout is a social team favorite for a reason.

Brands 68

Brands Social Media Management Authentication Software 68

Sprout Social

FEBRUARY 19, 2024

From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Meta Business Suite is a mobile and desktop app that connects your Facebook and Instagram business accounts. Centralized social media management.

How To 86

How To Instagram Social Media Management Mobile 86

Hootsuite

MAY 17, 2023

This company knows downsizing can be overwhelming and physically demanding for seniors, so they created an all-in-one service for them. Being in front of the camera may feel awkward at first but showing up casually and authentically is important for building your brand, and it’s what people want to see more of.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

DECEMBER 10, 2019

That’s more than they trust government, media, or business in general. This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on. pic.twitter.com/8Kd4IVFjva. woke washing.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

JULY 14, 2021

Plant delivery company Plantsome doesn’t just post product pics, it shares lifestyle inspiration photos, too. The vast majority of people use Facebook on their mobile devices—a whopping 98.3 You don’t need a fancy camera or photography equipment—your mobile phone is all you need to get started. Keep it short. percent of users.

Engagement 145

Engagement Facebook HootSuite Groups 145

Hootsuite

NOVEMBER 13, 2019

“Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds. Marketers need to ensure that information about their company is transparent and readily available online. They’re smart.

Marketing 111

Marketing Survey Mobile Trends 111

Sprout Social

DECEMBER 20, 2023

According to a Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, over half of marketers are using dedicated influencer marketing platforms to help offset their primary challenge of finding the right influencer for their campaigns. Their “banned keywords” function assures everyone is adhering to brand voice and company standards.

HootSuite 107

HootSuite Brands Price Collaboration 107

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

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B2B Survey ROI Metrics 147

Oktopost

JUNE 22, 2021

Everything from what time you send the email, to where you place your company’s logo, should be tested for maximum results. For instance, don’t have an Associate within the company email a C-suite Executive. These help readers on mobile or who are scanning to quickly decide if they want to read the bulk of your content. .

B2B 113

B2B Marketing Newsletter ROI 113

Buffer Social

OCTOBER 4, 2023

Plus, 82 percent of consumers are more likely to trust a company whose leadership team engages on LinkedIn — and 77 percent are more likely to buy from them. My audience, mostly being business owners and social media managers) wanted social media updates but all in one place. ” The goal?

LinkedIn 128

LinkedIn Brands Template Templates 128

Hootsuite

NOVEMBER 4, 2019

After all, oblivious self-promotion is #1 on our list of annoying things brands do on social media. But you might want to consider creating some kind of authentic, relevant content that highlights the work of women in your organization, or how your company helps support women. That’s up from 91% in Q2 2018.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Hootsuite

FEBRUARY 20, 2024

In the above post, words from happy customers appear like text messages (meaning, yeah, the social media manager was probably texting themselves for content… you gotta do what you gotta do). Why this works: Real reviews from real people help to authenticate your brand. Think Photoshop, but mobile-friendly.

Template 107

Template Templates Social Media Diagrams 107

Hootsuite

JUNE 27, 2022

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? Authenticity rules on TikTok. So, challenge what you think it’s cool.

B2B 98

B2B Trends Authentication Film 98

Buffer Social

JULY 22, 2020

We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. As a company, we’ve rallied around serving small businesses. At the time, the networks were making a big bet on social media becoming a significant channel for customer service.

Products 93

Products Small Business Team Price 93

Hootsuite

JULY 24, 2019

The square video format works well for both mobile and desktop News Feeds. Since Collection ads are a mobile-only format, Forgotten Tribes ’ vertical video makes the best use of screen space. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity.

Examples 112

Examples Campaign Facebook UGC 112

Hootsuite

AUGUST 21, 2019

For those just getting started, we recommend Socialive and Switcher Studio. Authenticate your LinkedIn account using the tool. For example, Hootsuite uses LinkedIn Live to share partner announcements, Q&As with different teams within the company, HR hiring initiatives, and insight reports. Mobilize your LinkedIn community.

LinkedIn 111

LinkedIn How To HootSuite Marketing 111

Hootsuite

MAY 13, 2020

Facebook pages serve the same purpose as your own personal profile: they’re a platform for broadcasting a point of view and creating an authentic, public presence with pictures and posts. Either way, the focus here is on a loyal, authentic online community. Here’s a hot fact: customers are loyal to companies that treat them well.

Groups 144

Groups Groups Engagement Facebook 144

Buffer Social

FEBRUARY 14, 2017

For example, Kuno Creative, an inbound marketing agency, experimented with having employees take over the company’s Instagram account. To make Kuno’s company culture and values transparent and top-of-mind by consistently providing engaging visuals. Your colleagues can share about your company from their perspectives.

Hosting 109

Hosting Instagram How To Metrics 109

Hootsuite

AUGUST 26, 2019

This not only requires Twitter members to engage with ALT Reign’s brand, it also provides the company with potentially valuable feedback, Time for our first GIVEAWAY of the month! Follow us on Twitter & reply below with the hashtag #BubbleFest19 and guess how many mobiles are in this photo! Follow @ATLReign on Twitter ????

Examples 111

Examples Twitter HootSuite Hashtag 111

Later

OCTOBER 18, 2019

Measuring ROI from Instagram is a major challenge for any business, especially when it comes to the mobile shopping experience. Linkin.bio by Later has been a game-changer for our Instagram strategy since we can now promote multiple articles a day,” explains Hannah Weintraub, social media manager.

Instagram 49

Instagram Brands UGC Feed 49

agora pulse

JULY 16, 2019

Why should we care about the company that makes our washing powder or bakes the bread we eat? This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. The cheeky white duck went on to become the star of numerous ads stealing the show on social media too.

Social Media 110

Social Media Brands Hashtag Meme 110