Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. It means more efficient use of resources and a higher probability of conversions.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase. Where do companies go from here?

Social Media 123

Social Media Survey Education Team 123

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Agorapluse found that the best way to reach their ideal audience is to tap into the knowledge and talent inside the company. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Brands 151

Brands Marketing Real Estate Collaboration 151

Webbiquity SMM

JUNE 1, 2021

What follows is loss of resources, energy, and enthusiasm. Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

AUGUST 31, 2023

To quote the company founder, Leon L. Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. It was clear that leading by example and honoring Mental Health Awareness Month with an authentic gesture was the only way to do it. Bean, “Being outside brings out the best in us.”

Team 119

Team Authentication Proposal Social Media 119

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. This brings us to our top tip: do employee advocacy, but do it right.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 113

Social Media Strategy Exercises Retail 113

Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. Alphabet, Google’s parent company, has more than 150,000 employees. Francis Bourgeois is a great example. million followers on Instagram and 2.7

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Woodson, an American historian, grew frustrated with the underrepresentation of Black people in conversations that shaped American history.

Brands 129

Brands Authentication Communities Campaign 129

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content.

Trends 195

Trends Social Media Authentication Instagram 195

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. You should also engage in meaningful conversations by responding to comments, asking questions, and sharing your expertise.

B2B 131

B2B Education Meeting Engagement 131

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Oktopost

DECEMBER 13, 2020

There are factors that need to be taken into account, such as pronouns, conversational language, tone, and voice alignment. All the while remaining authentic, empathetic, and human with our content. . This in turn allows you to focus your efforts without wasting valuable time and resources.

Construction 118

Construction Marketing Authentication B2B 118

Sprout Social

AUGUST 25, 2020

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. Twitter is the only entity that can provide verification badges.

Twitter 139

Twitter Badge Authentication Applications 139

Social Media Strategies Summit

OCTOBER 23, 2019

Establishing and increasing brand awareness is essential to reaching other goals such as engagement and conversion. Conversions. Why It Matters: Conversions indicate a direct impact on your bottom line. When It’s Misleading: It can be hard to decipher between general conversation and conversation that’s inspired by influencers.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. Here are five of the ways we’ve approached this at Sprout.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Hootsuite

JULY 4, 2022

Is the time and resource investment worth it? No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

Questions 104

Questions Banking Insurance HootSuite 104

Buffer Social

AUGUST 22, 2023

In my long career before starting a company, I’ve experienced all kinds of businesses. I’ve also seen companies who claim to be mission driven—but refuse to take a true stand or align their internal culture with that purpose. When I stepped into starting my own company, I felt there had to be a better way.

Organization 85

Organization Company Energy Resources 85

Later

JUNE 21, 2021

With millions of company pages and individual members on the platform, the space is no longer just for recruitment purposes. With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . Authenticity is at the core of Wealthsimple’s brand.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Sprout Social

DECEMBER 12, 2022

Are you adequately resourced to take this on? A Competitive Analysis Listening Topic will provide an at-a-glance view of who you need to look out for and where they’re investing their resources. The future of social media will be all about “authenticity”. It’s more authentic.” Try Sprout for Free.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

Brands 110

Brands Marketing Apparel Issues 110

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. However, it is a good place for brands to join in on conversations already happening. Content on Tik Tok has an unpolished, authentic look that makes it highly engaging for a younger audience.

Platform 272

Platform Social Media Influencer Trends 272

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Supporting Resources . Relationships are the foundation of business today.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. Timing: Join a conversation too late or too soon, and you risk doing more harm than good. Authenticity has been a big focus for NASDAQ.

Authentication 224

Authentication Brands Team Issues 224

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Koka Sexton

DECEMBER 16, 2022

Network with others: Connect with professionals in your industry or with companies you are interested in. Reach out to them and start a conversation to build your network and potentially open up new opportunities. This helps to build a more authentic and meaningful connection with others.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Oktopost specializes in social media management for B2B companies. The Benefits of Listening. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. Most brands hide the identities of the team interacting on Facebook, lowering the “authenticity&# of interactions.

Guidelines 354

Guidelines Report Facebook Case Study 354

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. Build a Two-Way Conversation with Your Audience.

Social Media 96

Social Media Authentication UGC Communities 96

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. This brings us to our top tip: do employee advocacy, but do it right.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Often times, it’s from our own internal resources. In other words, we may just be drinking our own Kool-Aid. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Likeable

FEBRUARY 8, 2022

We all know that trends and conversations begin online, but who sets and starts them ? They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. Check out resources from TikTok, YouTube, and more.

YouTube 80

YouTube Collaboration ROI Authentication 80