Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Hootsuite

MARCH 20, 2023

Read on for the best tips and tricks to get more likes, comments, shares and saves on your content—it’s a big commitment, but we do crazy things for the followers we love. An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving.

Engagement 95

Engagement Analytics Meme Instagram 95

Buffer Social

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” Tell us in the comments!   She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter).

Social Media 101

Social Media Authentication LinkedIn B2B 101

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. Survey completion rates and feedback themes (the good, the bad, and the ugly) Social media engagement (likes, comments, shares – oh my!)

Eventful 91

Eventful Survey Loyalty Authentication 91

Later

AUGUST 10, 2021

Create Shareable Graphics and Memes. Hide Your Hashtags in the Comments. Reply to Comments and DMs. When it comes to your Instagram presence, nothing beats authenticity. The best way you can do this is through detailed, authentic Instagram captions and Instagram Stories. 4: Create Shareable Graphics and Memes .

Instagram 92

Instagram Social Media Tips Meme 92

Buffer Social

DECEMBER 21, 2023

LinkedIn Top post based on engagement rate: An AMA request This is an interesting one because it actually didn’t end up with many comments, but still had a high engagement rate. Don’t do a trend if it’s not authentic to you and your brand. Now, let’s dive in to see Buffer’s top posts of 2023!

Social Media 97

Social Media Content Meme Metrics 97

Buffer Social

AUGUST 19, 2018

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

Meme 61

Meme ROI Hashtag Facebook 61

Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

Social Media 52

Social Media Strategy Sports Meme 52

Keyhole.co

JULY 5, 2023

Replying to direct messages and commenting on posts is a great way to start engaging and creating awareness to your followers and potential customers. Given the informal nature of Instagram, feel free to add an element of humor and fun with memes and reels that people would be inclined to share (more on these in the next sections).

Instagram 52

Instagram Meme Tips Marketing 52

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. You can even reply to comments and messages on all your accounts from one central inbox. At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Build brand loyalty.

Social Media 142

Social Media Meme HootSuite Influencer 142

Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

Engagement 52

Engagement Social Media Strategy Meme 52

Social Media Strategies Summit

APRIL 11, 2024

But it also makes maximum use of the comment section below each of its how-to videos to answer customer questions and show its audience it cares about them getting the most out of their purchase. Instead of only posting promotional videos and memes, this beauty brand enriches its content strategy with educational videos.

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

Meme 108

Meme Marketing Hashtag Campaign 108

agora pulse

FEBRUARY 11, 2020

Sharing photos, plus liking and commenting on friends’ photos, was just about all you could do on Instagram in the early days. The end result is the platform-wide creation of video memes and creative marketing content. . Focus on being your authentic self rather than trying to appear perfect all the time. . Look out, TikTok.

Instagram 146

Instagram Meme Upcoming Authentication 146

Keyhole.co

DECEMBER 19, 2023

From this Twitter post above, you can see how Gymshark uses funny memes to connect with younger audiences. And, using social listening , the brand uses trending and appealing content, which draws in more likes and comments. For example, memes like this one posted on Facebook are very much on-trend and current.

Strategy 52

Strategy Influencer Social Media Meme 52

Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Leave thoughtful comments, share their videos, follow and simply engage with them. You can use images to create helpful tips, show off your products, or even just share a funny meme. Be creative and have fun with it.

Strategy 175

Strategy Marketing Banking Influencer 175

Keyhole.co

DECEMBER 15, 2023

” Why we love this: Influencer collaboration posts during Christmas offer the best of both worlds – festive joy and authentic experience. Share them with us in the comments below.” Funny Christmas Meme Create a funny or relatable Christmas meme or GIF related to your industry or brand.

Social Media 52

Social Media Meme Collaboration Examples 52

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Risk mitigation goes beyond monitoring comments and engagements on the corporate page.

Social Media 75

Social Media Banking Brands Sentiment 75

Ignite Social Media

APRIL 2, 2020

Authenticity matters here, so let your hair down! Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own! What is TikTok? Keep the high-grade cameras in your bag and the effects as native to the app as possible.

Marketing 217

Marketing Authentication Trends Feed 217

Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular. Did we miss anything?

Trends 110

Trends Instagram Meme Badge 110

Likeable

MARCH 26, 2019

To the right, there’s a heart icon to “like,” a speech bubble to “comment,” and a “share” icon to either post on social media or send as a text message. Memes : TikTok even has its own meme videos that simply catch on. Open the TikTok app, and you will see short-form looping videos on the “For You” home feed.

Meme 111

Meme Marketing Authentication Feed 111

Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. TikTok might not have invented memes and internet trends, but it’s definitely where they now live. Take a leaf out of Ryanair’s book and reply to every comment you get. Ahh, TikTok! Know TikTok trends. Or at least start. followers so far.

Tips 138

Tips How To Hashtag Meme 138

Hootsuite

OCTOBER 20, 2021

The platform’s recommendation system looks at the videos users have watched, liked, shared, and commented on, and breaks down attributes like video content, text used in the video, and background music. In fact, the best ways to make a post blow up on the app often simply involve engaging with the TikTok community in an authentic way.

Tips 144

Tips How To Hashtag Trends 144

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

Trends 52

Trends Instagram Microblogging Meme 52

Keyhole.co

FEBRUARY 1, 2024

Engage authentically with your audience, understand their needs, and consistently deliver valuable content. In today’s world, people value authenticity more than ever. Whether it’s to like, comment, share, or click a link, including a clear and compelling CTA can make your content more memorable.

Social Media 52

Social Media Content Hashtag Authentication 52

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Brands 114

Brands Sentiment How To Analysis 114

Ignite Social Media

JUNE 8, 2017

Their ability to stay relevant by discussing current trends and still drive awareness to their products is excellent… even if the trending meme may be terrible. Their authentic personality and quick response times are what allow them to reach their target audience. — Casper (@Casper) February 27, 2016.

Social Media 118

Social Media Content Meme Patterns 118

agora pulse

JANUARY 13, 2021

Are you looking for comments or likes? Audiences are looking for authentic content that speaks to them and connects them to a brand. Adding the real photo and tag for the speakers really boosts authenticity. The comments on the post are all friend tags. You can see from the comments just how well this strategy works.

Social Media 191

Social Media Engagement Tips Hashtag 191

Keyhole.co

MARCH 18, 2024

Since Nestlé’s whole online persona is more product and community-oriented, it’s not surprising the brand doesn’t use a lot of humor, memes, or GenZ jargon. The video is a very short clip but it led to many comments, likes, and shares. Comments on videos are turned off, meaning there is no scope for engagement via comments.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Buffer Social

MAY 8, 2019

We’re about living at authentic life.”. The content Ugly creates is a mix of memes the team produces internally and professionally shot images, but Zenner believes that the amount of money you spend on content creation doesn’t tend to correlate with results. The team also keeps a close on on Reddit for the latest memes and trends.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

NOVEMBER 11, 2019

Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd. For example, brands trying to post a months-old meme might be seen as out of touch. Make your advertising more authentic via influencers. Emphasis on authenticity? Put your brand’s sense of humor front-and-center.

Marketing 89

Marketing How To Authentication Discount 89

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Be authentic, stay consistent in your brand voice and values, and humanize your account, if possible. Learn more here. Fourteen hours.

Examples 142

Examples Campaign Tips UGC 142

Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Leave thoughtful comments, share their videos, follow and simply engage with them. You can use images to create helpful tips, show off your products, or even just share a funny meme. Be creative and have fun with it.

Strategy 91

Strategy Marketing Banking Influencer 91

Sprout Social

NOVEMBER 17, 2022

Branded challenges like this engage your audience beyond typical call-to-actions such as likes, comments and shares. The University of North Carolina at Chapel Hill walks viewers through the Tar Heels’ famous murals and prompts alumni to comment with their favorite masterpiece: View this post on Instagram. View this post on Instagram.

Types 118

Types Instagram Brands Collaboration 118

Hootsuite

OCTOBER 12, 2023

With recent updates to Threads and X, TikTok has introduced text posts up to 1,000 characters long, allowing users to get creative in the comments and captions and in the video. If you don’t have time or budget for high-production content, consider adding user-generated content , memes , or curated content to your social media calendar.

Social Media 120

Social Media HootSuite How To Template 120

Later

FEBRUARY 16, 2021

From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. By tracking the hashtag you can also engage with participants by liking, commenting or sharing their posts.

Campaign 91

Campaign Social Media Brands Apparel 91