Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

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Loyalty Brands How To Discount 86

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. This insight can steer future product development or marketing strategies.

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Social Media Sentiment Loyalty Microsoft 105

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers can help marketers reach their goals and earn more buy-in for future collaborations. The company may want to work with a particular influencer.

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ROI Influencer Marketing Survey 102

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post.

Campaign 304

Campaign Brands Influencer Collaboration 304

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s social media strategy includes a mix of engaging product visuals and collaborating with celebrities for reach. Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches. million LinkedIn: 7.6

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Strategy Social Media Loyalty UGC 69

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

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Influencer Brands Policies Privacy 288

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

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B2B LinkedIn Authentication Loyalty 62

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. As Tabs Chocolate positioned itself as an offbeat confectionary product, the TikTok audience was its perfect target demographic. So what did Oliver do to show his product as a reliable experience booster?

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Brands 109

Brands Sentiment How To Analysis 109

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

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YouTube Video UGC Authentication 94

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

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B2B Influencer Brands Marketing 114

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. Sure, LEGO is a prime playground catering to the entertainment and education of children.

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Construction Social Media Strategy Collaboration 52

Keyhole.co

JANUARY 26, 2024

YouTube, Instagram, and TikTok are filled with thousands of videos users have uploaded raving about and reviewing Skims products. Collaborating with top-tier celebrities like Snoop Dogg helped propel Skims into public favor and appeal. The brand is notable for having shapewear and products in sizes from XXS to 5X. Instagram: 5.7

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

NOVEMBER 3, 2022

This isn’t a new phenomenon, but it’s catching fire and might be the reason American productivity is down 4.1% In the wake of wage cuts, lay-offs and new team members (with less experience) being paid more, employees are questioning their loyalty to corporations. Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey.

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Team Loyalty Report Collaboration 94

The Realtime Report

JUNE 30, 2021

Companies can have terrific products, but customer experience will make or break customer loyalty. A majority of respondents agree that their feelings about their day-to-day work experience—negative or positive—impact their productivity (70 percent) and their ability to do meaningful work (69 percent).Dissatisfied

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Survey Consultant Sample Samples 91

Keyhole.co

NOVEMBER 27, 2023

They excel at identifying trends and specifically curating products for different markets and regions. million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. LinkedIn: 4.2 million TikTok: 2.5

Curation 52

Curation Social Media Strategy Content 52

Keyhole.co

NOVEMBER 20, 2023

They act as a canvas for your brand to showcase its authentic values to build a community of loyal followers. Then, identify your target audience and the content that resonates with them, be it tutorials, behind-the-scenes, product updates, or a day in the life at your workplace. It will take you to the publish page. Don’t like it?

Instagram 52

Instagram How To UGC Authentication 52

Keyhole.co

FEBRUARY 13, 2024

Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. It posts reels, static posts, videos, shorts, carousels, highlights, stories, pins, retweets, and product ads.

Social Media 59

Social Media Engagement Strategy Meme 59

Pixlee

JANUARY 10, 2022

In this article, we’ll reveal the benefits of working with video influencers and talk about ten types of video campaigns to consider this year for breakthrough awareness, authenticity, and conversion. Influencer content also provides social proof, making users more likely to buy products they’ve used and loved themselves.

Influencer 52

Influencer Campaign Video UGC 52

Hootsuite

APRIL 3, 2023

Try sharing your best “how to” tips and hacks in a Facebook Reel: Educational content can help you: Show, not tell, your audience how your product or service can help them. Live video is a powerful tool for building authentic connections. Sell more by answering questions and showing different ideas for using your products.

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Engagement UGC Facebook HootSuite 111

Keyhole.co

FEBRUARY 8, 2024

Track replies, mentions, and questions to understand authentic audience participation. A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. one month). Ready to track your ROI?

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Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. They want a personalized interaction that’s authentic and engaged. Customers expect personalized service that’s more than just resolving an issue quickly.

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Analytics Sentiment Analysis Patterns 110

Keyhole.co

DECEMBER 15, 2023

Ultimate Gift Guide Create a holiday-themed gift guide featuring your products or services. Santa’s Little Helpers Create a short holiday-themed video showcasing your products or services. Collaborative Giveaway Collaborate with influencers or local businesses to create a Christmas-themed giveaway.

Social Media 52

Social Media Meme Collaboration Examples 52

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. ’ It means buying and selling goods, products, or services over the internet. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Other folks on Instagram can tag products too.

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Instagram HootSuite UGC Influencer 117

Later

MARCH 2, 2021

Instagram Live Rooms create new opportunities for collaboration and creativity. . 1: Product Demos. Visual content, especially video, is key to promoting and selling your products. . A Wyzowl report found that 84% of people have been convinced to buy a product or service by watching a brand’s video. . Source: Instagram.

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Features Badge Class How To 104

Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Often, because they are your fans, they’ll be more than willing to do it for free or in exchange for products.

Campaign 102

Campaign Content How To Influencer 102

ProBlogger

MAY 3, 2023

Develop a writing style that resonates with your audience, and let your authentic voice shine through each piece of content. By doing so, you will create a strong connection with your readers, fostering trust and loyalty. You can listen to more about How Collaborations Can Accelerate Your Blog’s Growth here.

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Collaboration Blogger Apparel Guidelines 37

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. It’s a branch of advocate marketing when you reward loyal customers for promoting your product or service. Your employees and customers can be your brand ambassadors too.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. It’s a branch of advocate marketing when you reward loyal customers for promoting your product or service. Your employees and customers can be your brand ambassadors too.

UGC 52

UGC Marketing Influencer Authentication 52

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. But sharing a how-to tutorial on using your best-selling products? Humanizing.

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Social Media Tips HootSuite Marketing 122

Pixlee

AUGUST 25, 2021

If you’re one of those brands, you’re already reaching out to the majority of your followers, because more than 50% of users look for new products on Instagram, according to Hootsuite. Shoppable Instagram : Create “shop-the-look” posts and carousels tagging your products so users can purchase your products without leaving the app.

Instagram 86

Instagram UGC Brands Hashtag 86

Pixlee

SEPTEMBER 29, 2021

Furthermore, 76% of marketers consider influencer engagement effective in garnering customer loyalty. You’re going to be collaborating with an individual rather than an organization, so it might feel like a more informal arrangement than you’re used to. You’ll need a defined lens through which consumers can view your products.

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Influencer Collaboration Authentication Campaign 52

Keyhole.co

JULY 29, 2023

Uses multiple content formats Engages with the audience Follows viral trends Social listening Shares product updates Builds customer relationships Offers customer support Provides social proof Key takeaways from Starbucks’ social media marketing strategy Trends always come and go. followers LinkedIn: 2659357 followers TikTok: 10.3

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Campaign Social Media Strategy Hashtag 52

Mindjumpers

MARCH 27, 2013

Connecting your brand and product to consumer passions points drives engagement. That’s the only way the brand remains authentic and provides its audience with clear intangibles to identify with. People probably joined your community in first place because they liked your product or service. Evoke emotions.

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Content Patterns Communities Loyalty 264

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. Your followers are more likely to forge emotional connections with people they relate to, and emotional connections lead to brand loyalty.

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Meeting Team Social Media How To 96