Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

OCTOBER 31, 2023

Influencers can help marketers reach their goals and earn more buy-in for future collaborations. He recommends looking at influencers who talk about your industry and whose content outperforms when they mention your topic or product. I want these influencers to be authentic when they talk about certain themes or products.”

ROI 105

ROI Influencer Marketing Survey 105

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Personalized messages that trigger authentic conversations are a great strategy here.

Tips 352

Tips Marketing Privacy Influencer 352

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 114

Brands How To Authentication Collaboration 114

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The company also recorded a whopping $2.2 But today, Airbnb boasts 7.7 billion in revenue in 2023.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. And now, Trello frequently collaborates with her to create content for their brand channels too.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

JANUARY 3, 2023

We welcome all sorts of professional conversations on LinkedIn and want people to share content that feels authentic to them so they can have meaningful conversations. The best thing you can do is be authentic and talk about what is important to you. LinkedIn should reflect real-life conversations in the workplace.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Sharing facts about issues your company cares about is an easy, effective way to present your brand values.

Types 118

Types Instagram Brands Collaboration 118

Buffer Social

AUGUST 17, 2023

Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her. Navigate platform changes without becoming obsessed Change is the only constant in the social media industry/creator economy.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. Collaborate with influencers and track campaign performance, all in one place.

Influencer 100

Influencer Brands Fashion Review 100

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

B2B 118

B2B Influencer Brands Marketing 118

The Realtime Report

MAY 5, 2021

Companies accept these shortcomings, as cloud computing increases effectiveness and visibility over complex networks. Disperse edge computing is an opportunity for small and medium IT companies because robust corporate infrastructure is no longer needed for effective and secure collaboration. Photo by FLY:D on Unsplash.

Data 91

Data Software Authentication Applications 91

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Sprout Social

JULY 5, 2022

Showcase your company’s culture, values and, of course, team members. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Give your followers a glimpse into the daily lives of your team (or creators you collaborate with). Day-in-the-life or behind-the-scenes vlog.

YouTube 130

YouTube Video Authentication Education 130

Sprout Social

MARCH 1, 2023

Today’s marketing collaborator could easily become tomorrow’s competition. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. We’ve seen successful collaborations across industries that bring value to both the company and the creator.

Products 90

Products Team Focus Group Collaboration 90

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The brand has numerous tie-ups with brands from diverse industries and realms.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. This is no small project for a company that burns 750 million gallons of fuel each year. But as… Posted by Grove Collaborative on Friday, November 18, 2022.

Examples 96

Examples CSR Airlines Collaboration 96

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. Same with that company you want to do a giveaway with. Wait ‘till you hear about BeReal.)

How To 106

How To Marketing Collaboration Influencer 106

Your Escape From 9 to 5

JUNE 27, 2022

Wrike ’s collaborative project management software does just that. It can allow you and your team to work together in real time, or collaborate across departments (even continents) on cross-functional projects. This is a program that can change the way your company works, for the better. Collaborate ?Communicate,

Project 68

Project Software Collaboration HootSuite 68

Likeable

FEBRUARY 8, 2022

When we talk about the creator economy, we’re talking about the industry of nearly 50 million people who expertly use apps like Twitter, TikTok, and YouTube to spread important messages, generate buzz, and entertain major audiences. Today, the industry is estimated to be worth over $100 billion , and platforms are also investing accordingly.

YouTube 80

YouTube Collaboration ROI Authentication 80

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations.

Template 134

Template Templates Social Media Tips 134

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. A consultant should create quick, authentic, compelling videos.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Later

MAY 28, 2021

Positioning your CEO or founder as an expert in their respective industry is great for building credibility (and humanizing your brand). If you’re the founder of a business , you can flex your knowledge and insights by sharing company updates or industry-relevant articles from your personal LinkedIn profile too.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Bill Hartzer

DECEMBER 18, 2023

In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach.

Twitter 95

Twitter Project Fashion Education 95

Keyhole.co

MARCH 28, 2023

Influencer marketing is the marketing technique wherein you collaborate with well-known digital creators to spread your brand’s message to a wider audience. You might be wondering why you should focus on collaborating with them when you can work with mega influencers who have millions of followers instead. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. You can also use live videos to host an interview or a talk with an industry influencer. Authenticity Will Continue to Be Vital. Let’s discuss each of these in more detail.

Trends 193

Trends Social Media Authentication Instagram 193

Oktopost

JULY 4, 2022

While this sounds simple, it creates an interesting ripple effect for the rest of the company. Having your employees share content from their own unique voices and perspectives makes it more authentic and more likely to get higher levels of engagement. Authenticity is the key to making your employer brand work on social media.

B2B 131

B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? They then craft a strategy that will resonate.

B2B 150

B2B Social Media Brands Hubspot 150

Buffer Social

JUNE 16, 2022

It’s not uncommon for recruiters and the companies they work for to dive into a candidate’s social media to look for red or green flags – whether this is ethical or not is still debatable. And last but not least, social media can help you engage with people you may otherwise have not come across before.

Social Media 118

Social Media How To LinkedIn Authentication 118

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

NOVEMBER 2, 2022

This is the most important part of successful sponsored content: you have to research the creator you want to work with and make sure that their values align with your company values. Because sponsored content and influencer marketing are relatively new (and always changing) industries, there isn’t a standard set of practices that exist.

Brands 96

Brands Collaboration HootSuite Influencer 96

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. In This Episode.

Marketing 180

Marketing Hubspot Education Travel 180

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. Beauty brand Morphe grew its community to 7.5

Social Media 96

Social Media Authentication UGC Communities 96