Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 142

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

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Examples Brands Avatar Authentication 177

Waxing UnLyrical

APRIL 13, 2016

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Heineken 100 marketing campaign. Kia and #AddPizzazz campaign.

Influencer 100

Influencer Campaign Marketing Fashion 100

Hootsuite

JULY 21, 2021

This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Identify the type of campaign. Make sure their followers are authentic. Do your research. Search in Google.

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Influencer Instagram How To Fashion 135

Convince & Convert

DECEMBER 16, 2014

They also know when to implement a campaign approach to scale different products and messaging. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Blogger networks can help brands or campaigns achieve “the network effect.”.

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Blogger Fashion Case Study Brands 154

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

Trends 147

Trends Strategy Marketing Authentication 147

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Conversation Brands Authentication Trends 130

The Realtime Report

MAY 12, 2021

Avon’s inaugural TikTok campaign is a Branded Hashtag Challenge #LiftLockPop , supporting its latest beauty innovation, Unlimited Instant Lift Mascara. The lash lifting mascara is a ‘content perfect’ product for the campaign as users can enjoy watching the lift and lock transformation. Natura &Co acquired Avon in January 2020.

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Hashtag Authentication Fashion Campaign 91

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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UGC Content HootSuite Authentication 145

Social Media Strategies Summit

JANUARY 21, 2021

Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. In this case, it wouldn’t serve you to limit that code to one-time use as that would hurt your ability to measure the effectiveness of the campaign over time. #2 2 Do your research.

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Influencer Metrics Campaign Survey 189

Unmetric

AUGUST 2, 2019

Fashion dominates Instagram. A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram. Top brands on Instagram.

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Instagram Brands Fashion Sports 155

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! 1: Jayde I. 6: Justin Shiels.

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Social Media Collaboration Instagram Influencer 114

Sprout Social

MAY 4, 2022

Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Below are some notable TikTok challenge campaigns that highlight what challenges look like and the kind of engagement they can drive: Guess’ #InMyDenim challenge is an early TikTok success story.

Brands 111

Brands Hashtag Trends Fashion 111

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

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Case Study Marketing Directory Retail 114

Keyhole.co

NOVEMBER 2, 2023

Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email. Consider metrics such as the influencers’ follower size.

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Influencer Tips Collaboration Campaign 52

agora pulse

JULY 22, 2020

It adds to the authenticity. Instagram has always been the best platform for fashion and beauty, thanks to its visuals and—dare I say it?—more In fact, over 200 million people follow fashion accounts on Instagram. Owners of high-end BMW cars will aspire to high-end fashion. If you make a mistake, roll with it.

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Collaboration Examples Instagram Tips 140

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

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Campaign UGC Content Tourism 43

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. These creators typically have higher engagement rates and feel more “authentic” than macro-influencers. Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram. Affiliate links.

Influencer 111

Influencer Instagram Brands Marketing 111

The Realtime Report

APRIL 11, 2019

Or does relying on authentic and organic engagement have the most impact? Organic engagement is best done authentically and often, so aim to attract your target audience with trending and evergreen topics that are both highly relevant to them and reflect your brand’s values. Respond to feedback in a timely fashion.

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Small Business Organization Social Media Authentication 133

Keyhole.co

MARCH 28, 2023

The answer lies in the nature and goals of your marketing campaign. You can capitalize on these opportunities while building an influencer marketing campaign. As you go through influencer marketing campaigns, you will find several forced sponsor placements. Manage multiple influencer marketing campaigns on Keyhole 4.

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Influencer Strategy Marketing Collaboration 52

Pixlee

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Conclusion.

Campaign 40

Campaign Content UGC Newsletter 40

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. This works for all companies, not only fashion. Build brand loyalty. Consumers want to know everything about you.

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Social Media Meme HootSuite Influencer 142

Sprout Social

APRIL 19, 2022

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. launched a TikTok “reality show” style campaign, “ Eyes. While e.l.f.’s

Collaboration 88

Collaboration Brands Loyalty Campaign 88

Keyhole.co

DECEMBER 22, 2020

This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns. Have Specific Goals for Your Campaign. So it’s important to have your goals as the starting point of your campaign. Your campaign strategy should support your goal of amplifying reach.

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Influencer Instagram Tips Hashtag 94

Pixlee

AUGUST 21, 2020

Jack Myers, media ecologist and founder of MediaVillage and AdvancingDiversity.org , says, “ Brands are challenged if they’ve failed to build a foundation of authentic commitment to diversity and inclusion. You can also create a campaign that speaks to your audience and makes them want to share. Are you ready to make the shift?

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Brands UGC How To Hotels 93

Pixlee

JANUARY 20, 2022

Within the creator economy, gaming influencers have opportunities to create content just like the biggest fashion influencers on Instagram. Another factor that makes influencer marketing work so well with esports is the authenticity of the influencers. How to Measure the Success of Your Campaigns.

Influencer 82

Influencer Brands Marketing How To 82

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Wider Audience Reach When you integrate diversity into marketing campaigns, you cast a wider net over this vast sea of potential customers. Create targeted micro-campaigns that address these groups specifically.

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Campaign Marketing Authentication Loyalty 137

Keyhole.co

MARCH 7, 2024

To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. For example, fashion influencers like Autum Rainn ( @autumrainn ) create content to provide their audience with style inspiration and fashion tips. Prepping your account 1. Does it teach them something or entertain them?

Influencer 52

Influencer Instagram Tips How To 52

Social Media Strategies Summit

JANUARY 5, 2022

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. For example, a skincare brand may partner with a fashion influencer whose audience aligns with the brand’s buyer persona, as in the example below. Here are some ideas: Start a hashtag campaign.

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Small Business Instagram Platform How To 204

Sprout Social

JUNE 14, 2022

The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. That lends itself to a level of authenticity that consumers crave. Looking for the next face of your marketing campaigns?

Influencer 99

Influencer Authentication Class Travel 99

Later

APRIL 7, 2021

Their power stems from their authenticity. Influencers can build an authentic bond with their audience and become a reliable source of inspiration. Will it be a one-off post for a specific campaign, or will you collaborate with them for an extended period of time? Need help creating an influencer marketing campaign?

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Influencer B2B Instagram Price 80

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. In fact, they’ve often been at the forefront of many first-of-its-kind marketing campaigns that include attack ads, trolling, and meme wars. They showcase their authenticity.

Engagement 52

Engagement Social Media Strategy Meme 52

agora pulse

SEPTEMBER 21, 2019

” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. Consumers are craving authenticity and many influencer strategies need some refining.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. Consumers are craving authenticity and many influencer strategies need some refining.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Pixlee

JULY 3, 2019

For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. Once identified, these guests were given a pair of $90 Under Armour shoes to look more stylish and fashion-forward. BH Cosmetics.

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UGC Brands Apparel Content 59