Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

Social Media 112

Social Media Authentication Communities Campaign 112

Convince & Convert

DECEMBER 15, 2023

While some marketers complain about the bureaucracy of a frustrating approval process, the Glossier marketing team celebrates the relationships they hold across the organization, and the way everyone (even legal) hustles to get timely content through internal processes and out into the world.

Brands 148

Brands Marketing Real Estate Collaboration 148

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Bottom line, it's a win-win for both the influencer and the brand.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Bottom line, it's a win-win for both the influencer and the brand.

Small Business 147

Small Business Review Influencer Collaboration 147

Social Media Strategies Summit

MARCH 1, 2024

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. But there are plenty of signs that audiences are craving more authentic voices.

Video 229

Video Trends Marketing Mobile 229

Sprout Social

MARCH 29, 2021

“Should we totally give up on organic reach and go all-in on ads?”. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. And with these brilliant Facebook campaign examples from big brands in mind, you can roll out your own campaign that totally slays.

Campaign 142

Campaign Facebook Influencer Embedding 142

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 142

Examples Campaign Tips UGC 142

Pixlee

JUNE 24, 2020

Whether you’re new to influencer marketing or have attempted it in the past, these five tips will set you up for success for your next influencer campaign. Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? Yakima’s RackPack ambassador program features photographers, professional athletes, and outdoor fanatics to create an authentic influencer-brand fit. Designing a Summer-Specific Influencer Campaign. Start with these tips.

Influencer 95

Influencer Campaign Apparel Travel 95

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. In this article, we’ll show you how to find the right influencers for your brand before collaborating and highlight the warning signs marketers should watch out for.

Influencer 113

Influencer Campaign How To Marketing 113

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign.

Influencer 101

Influencer Brands Fashion Review 101

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

Campaign 153

Campaign How To Consultant Team 153

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Most importantly, they normally agree to collaborate only if the product/brand meets their values and the needs of their audience. . Never Forget Authenticity . Nano & micro-influencers already have a story to tell.

Influencer 163

Influencer Marketing B2B Authentication 163

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. These organic endorsements act as customer testimonials.

Communities 59

Communities Social Media Strategy UGC 59

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Bottom line, it's a win-win for both the influencer and the brand.

Small Business 78

Small Business Review Influencer Collaboration 78

Sherrilynne Starkie

FEBRUARY 13, 2018

Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. A consultant should create quick, authentic, compelling videos.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Later

JUNE 28, 2021

And due to their authenticity, they receive a steady stream of comments, likes, and clicks. Need help planning your next influencer marketing campaign? Download our FREE Influencer Campaign Kit to map out your goals, source the right influencers, and more. Length of the campaign. How Much Do Micro Influencers Cost?

Influencer 133

Influencer How To Marketing Instagram 133

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 134

Template Templates Social Media Tips 134

Waxing UnLyrical

APRIL 13, 2016

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Directly and organically engage with your target audience.

Influencer 100

Influencer Campaign Marketing Fashion 100

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman. meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

B2B 119

B2B Influencer Brands Marketing 119

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. It also brings more organic engagement and establishes your authority in the niche.

Instagram 59

Instagram Badge Authentication How To 59

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based Kristen Hancher + Too Faced.

Influencer 66

Influencer Campaign Marketing Case Study 66

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Social Media Strategies Summit

JANUARY 5, 2022

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Collaborate with Influencers. Here are some ideas: Start a hashtag campaign.

Small Business 202

Small Business Instagram Platform How To 202

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. So, creating authentic, consistent, captivating videos should be your priority. Remember, people only interact with campaigns they find relatable.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. That’s why Grove Collaborative is helping people make the most wonderful time of the year wonderful for the planet, too. But as… Posted by Grove Collaborative on Friday, November 18, 2022.

Examples 97

Examples CSR Airlines Collaboration 97

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Instagram (Paid and Organic) and Instagram Stories.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

FEBRUARY 16, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. However, Meta is currently not accepting any new pages or accounts as advertisers in the Brand Collabs Manager because they are “reimagining how to support brand collaborations.”.

Brands 95

Brands HootSuite Project Metrics 95

Keyhole.co

JANUARY 18, 2024

Collaborating with commerce partners The Buy Guide is a commerce blog and Instagram account run by women and moms who buy products, try them out, and then recommend them to their followers. This campaign vastly contributed to the brand’s online popularity. million followers, thus expanding the reach of the marketing campaign.

Influencer 59

Influencer Social Media Strategy Marketing 59