Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

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Instagram Engagement Brands Avatar 126

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.

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Strategy Marketing Banking Influencer 91

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

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Social Media Brands Meme Real Estate 91

Hootsuite

NOVEMBER 23, 2022

Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams. It feels authentic. What is a UGC creator?

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UGC Film Authentication Influencer 92

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

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LinkedIn Brands Real Estate Small Business 98

Buffer Social

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. I thiiiink I'll likely do more of that on TikTok, then keep my Twitter to Marketing.

Small Business 113

Small Business Social Media Strategy Authentication 113

Pixlee

SEPTEMBER 10, 2020

So, what is it that caught users’ interest in sharing and filming videos of this type? Based on a preliminary survey of 50 leading brands, Reels are resonating well with their audience as well as gaining traction with Instagram’s algorithm. Instagram is already considered one of the main funnels for digital marketing.

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Instagram Brands Authentication Film 74

Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). What is short-form video content?

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Video Film Meme Trends 76

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

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Social Media Strategy Sports Meme 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

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UGC Content HootSuite Authentication 145

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. People now expect brands to show up in that way across all platforms.” Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is.

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Content How To Trends ROI 112

Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 90

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The brand is a beloved global phenomenon. DC movies and LEGO?

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Construction Social Media Strategy Collaboration 52

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Since then, she’s worked with several brands and charges up to $125 for one video. These are traditionally organic content made without any incentive by a brand’s audience.

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UGC Film How To Skills 87

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Buffer Social

DECEMBER 19, 2023

Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand. Instead, it's just me talking to the camera about why I started the brand and why I make the business decisions that I do. Repetition is recognition, and building a brand is about the long game.

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Trends Authentication Video Film 95

Sprout Social

DECEMBER 12, 2022

So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. If you’re a social media marketer who got a late-night email about Mastodon, you’re not alone—and you may be entitled to financial compensation. The future of social media will be all about “authenticity”.

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Social Media Social Media Management Authentication Sentiment 97

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. So, are NFTs the next big monetization opportunity for creators and brands? An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets. What is an NFT?

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Marketing Avatar Buy Price 118

Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Authenticity has been a big focus for NASDAQ.

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Authentication Brands Team Issues 222

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. In today’s market, customers want to be heard. Old Navy.

UGC 59

UGC Brands Apparel Content 59

Buffer Social

JANUARY 18, 2022

Many influencers build their businesses based on their lives, so of course, their social media accounts share everything from their latest brand collaborations to videos of their home renovations. In fact, weaving in some personal content that’s also relevant to your business can help you build a more authentic, relatable brand.

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Content Film Small Business Authentication 79

agora pulse

FEBRUARY 11, 2020

In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. The end result is the platform-wide creation of video memes and creative marketing content. . You’ll be able to enjoy and fully express your brand voice either way. .

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Instagram Meme Upcoming Authentication 146

Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?

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Social Networking Film GPS Communities 83

Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. Snacks brand Doritos celebrated the return of the NFL season with a unique user-generated campaign. So, how do you stand out?

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Campaign UGC Content Sports 97

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Easy: be active on social media. Why should execs be on social media?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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UGC Hashtag How To Meme 139

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

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YouTube Video UGC Authentication 94

Sprout Social

FEBRUARY 22, 2022

And while many brands are repurposing content and sharing them across platforms, this provides yet another way for brands and businesses to engage their YouTube subscribers. YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. Use your authentic voice.

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YouTube How To Mobile Video 135

Hootsuite

APRIL 18, 2022

Say you’re a fashion brand with a chic new collection of capes (the dream ). Film a quick runway strut, craft a cool Reel, and toss a #witches hashtag into the mix. Original hashtags can also be a way to encourage followers to engage with your brand. How to find the right Reels hashtags for your brand. your works of art.

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Hashtag Instagram HootSuite Travel 141

agora pulse

JULY 22, 2020

You can use them to: Build brand awareness. Align your new or unknown brand to a well-known individual or brand to establish awareness. A live collaboration can add something different to your usual marketing mix. It can also bring you fans who wouldn’t otherwise follow your brand. Shared marketing goals.

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Collaboration Examples Instagram Tips 140

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you.

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Engagement Hashtag Influencer Trends 119

Buffer Social

JULY 24, 2023

Whether it's filming directly within the app or using features like Stitches or Duets , staying native can give you an edge. comedy #news #explained #actor #screenwriter #film #tv #wga #sagaftra #hollywood ♬ original sound - Nikita More than anything, apply indicators from your analytics to future content.

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How To Film Collaboration Hashtag 75

Later

MARCH 30, 2020

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT!

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Statistics Social Media Marketing Instagram 67

Keyhole.co

AUGUST 29, 2020

When will it roll out in other countries (right now Reels is available in bigger markets including the US, Mexico, India, Brazil, the U.K., The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead. What’s more, it seems people have questions. How do you use it? Let’s find out!

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Instagram Film Analytics Influencer 105

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. Try it now for free. Sean McCabe.

Instagram 69

Instagram Influencer Brands Upcoming 69

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. I know it’s tough.

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