Remove Apple Remove Microblogging Remove Reputation Remove Web 2.0
article thumbnail

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

Apple 154
article thumbnail

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

13 Reasons Why I Am an Obsessive Compulsive Facebook User Â?

Techipedia: Tamar Weinberg

The Apple Students Group is a great way for Apple to market its own products, and over the summer, it offered free songs through iTunes. Will social interaction and networking really make the web different? and how to market with the different mindset of the &# new&# Internet. Thanks for your thoughts on this!

Facebook 111
article thumbnail

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. Would you have known that it was created by an 18-year-old student in his spare time? Nick Haley created the video at home for fun and uploaded it to YouTube.

Video 236
article thumbnail

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. If a company wants to have a stellar reputation today , they better think about giving good customer service.

article thumbnail

Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

I think I was sold on the Macbook not because Apple had its commercials (which are clever, but I always neglected them) but because people were ALWAYS talking about it. In October, I subscribed to 5-6 new Apple blogs, and it was for no other reason but to prepare myself for a Macbook investment.

Sites 101
article thumbnail

SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Lacy : When you compare Web 1.0 and Web 2.0, I think that fewer companies are as successful in the Web 2.0 type companies.

Web 2.0 104