Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Legal challenges could potentially affect X's branding or operations.

News 72

News Social Media Marketing Facebook 72

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey?

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

SEPTEMBER 15, 2021

Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings. In addition to the typical pumpkin drinks, Starbucks introduced its new Apple Crisp Macchiato. Meanwhile, Dunkin’ unveiled its apple cranberry iced beverages.

Apple 126

Apple Marketing Meme Sentiment 126

Bill Hartzer

APRIL 27, 2010

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Why Do People Get Tattoos of Brands?

Brands 157

Brands Loyalty Badge Apple 157