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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

6 social media optimization strategies you should totally try. Below are six aspects of social media optimization that businesses should pay close attention to. Completely fill out your bio and “About” sections for any given social network. Content strategy optimization. Now, onto the good stuff!

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What is hashtagging and how to use it effectively

Sprout Social

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Hashtag 118
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10 Ways to Take Better Social Media Campaign Photos

Socialized

Although many people spend time messaging celebrities, sharing selfies, and watching cat videos, 54% have used social media to test items and interact with their favorite brands. You potentially lose future clients if the company does not have an up-to-date social network present. Social media is essentially a visual medium. .”

Campaign 100
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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

With COVID restrictions in place, social networks and brands are stepping up to bring fans as close to the games as possible. Spectators might not be allowed inside stadiums to cheer on their favorite athlete, but they are on social media at all hours. @NBCOlympics #TokyoOlympics [link] pic.twitter.com/oyg13u2vaa.

Brands 129
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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about. And the proof that consumers trust the brand is on social. Note to self… my next outdoor gear/apparel purchase must be from Patagonia. A lot learn from her.

Brands 106
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2010 Charts a Promising Future for E-Commerce on Facebook

Bill Hartzer

While the rise of daily deal sites such as Groupon and the rapid growth in popularity of mobile commerce can certainly be counted as important components of 2010’s e-commerce landscape, the biggest development was surely the social networking integration movement that really took off during the year. This movement wasn’t born in 2010.

Retail 137
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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Check out our definitive guide to social media contests to learn more. Does Verification Still Matter? .