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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

6 social media optimization strategies you should totally try. Below are six aspects of social media optimization that businesses should pay close attention to. Then, implement some key social media optimization techniques as it relates to search such as: Including relevant keywords (and keyword #hashtags) in your social bios.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Check out our definitive guide to social media contests to learn more. Does Verification Still Matter? .

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2019 Influencer Marketing Trends for Brands

Pixlee

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. With the amplification afforded by social media, everyone can be an influencer of varying degree.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. e-Strategy Trends ). Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

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Why social commerce will rule social media in 2020

Buffer Social

Along with this, it’s useful to know the larger themes with social commerce, too. According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. You don’t need to put your entire catalog on social right away. Measure your strategy.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

If you’re not sure how, check out this free Instagram Authenticity Strategy guide. This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Take Advantage of User Generated Content (UGC).