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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

We need some skepticism to keep businesses accountable , transparent and authentic. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about. And the proof that consumers trust the brand is on social. A lot learn from her.

Brands 105
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2019 Influencer Marketing Trends for Brands

Pixlee

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Trend #5: The Demand for Authentic Content will Increase. Transparency goes a long way.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. When people notice the mark, it shows that you are an authentic entity. TikTok users cannot seek or initiate verification.

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Welcome To The Video Generation

The Realtime Report

Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Trademark number 97097363. Goods and Services Description.

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The Ultimate Guide to Instagram Influencer Marketing

Later

Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales! Let’s get started: Table of Contents: Why Your Business Needs an Instagram Influencer Marketing Strategy. Authenticity is key. View this post on Instagram.