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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Why the partnership works: Druski’s audience and his connection to the sports and entertainment industry make the partnership with the NBA feel authentic and fresh, making for laughs between professional athletes and fans alike. He also recently launched his sports agency, 4Lifers.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. Keeping that in mind, there is a vast number of customers and listings.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Using UGC helps you create an original and authentic connection with your audience. Previously, offering the lowest price for a product was all a brand needed to excel in the market. User-generated content can come in the form of images, videos, or text ratings and reviews. – Mary Grace Seamans, Marketing Manager.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Existing clients are not too price sensitive and are more likely to repurchase even without referring a friend. Competing solely by offering the lowest possible price is hard to sustain. Or just reward the referrer?

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20 Most followed brands on Instagram

Unmetric

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Pricing starts at $1,000 per month. View this post on Instagram. nikkihiltz.

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Lifestyle Marketing 101

Pixlee

Is it excellent customer service, expertise in a niche field, affordable prices, luxury? One example of this would be American Apparel, who projected itself as ‘urban progressive’ only to see its owner become caught up in sexual harassment lawsuits.