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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Druski is known for his social media skits, Instagram Live sessions and parody music label, Coulda Been Records. Both brands are known for their humorous brand voice and whimsical social media posts so it’s a match made in marketing heaven. and Taylor Rooks. Telfar and UGG Telfar and UGG started their partnership in 2021.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. In today’s market, customers want to be heard. Breckenridge.

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20 Most followed brands on Instagram

Unmetric

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Louis Vuitton is winning social media engagement one heart at a time.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Maybe conversions have gone stale, or perhaps your audience isn’t engaging on social media. Using UGC helps you create an original and authentic connection with your audience. Previously, offering the lowest price for a product was all a brand needed to excel in the market. No Mission Transparency.

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Lifestyle Marketing 101

Pixlee

Is it excellent customer service, expertise in a niche field, affordable prices, luxury? Social media is one of the most powerful ways to get your lifestyle brand’s name out there as well as collect data on the audience your content is impacting most. This is where growing your community and again, social media come into play.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. There are four common types of shoppable media.

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