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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Why the partnership works: Druski’s audience and his connection to the sports and entertainment industry make the partnership with the NBA feel authentic and fresh, making for laughs between professional athletes and fans alike. He also recently launched his sports agency, 4Lifers.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. Breckenridge.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Online communities and the way they purchase are constantly evolving. Using UGC helps you create an original and authentic connection with your audience. Previously, offering the lowest price for a product was all a brand needed to excel in the market. – Mary Grace Seamans, Marketing Manager. No Mission Transparency.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Existing clients are not too price sensitive and are more likely to repurchase even without referring a friend. To make your program as effective as possible, here are key steps to consider: Engage your social community.

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20 Most followed brands on Instagram

Unmetric

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Victoria’s Secret had a steady growth on Instagram over the last 5 years. nikkihiltz.

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Lifestyle Marketing 101

Pixlee

First, make a generalized lifestyle brands list: a listing of top lifestyle brands that succeed at activating and uniting communities. Is it excellent customer service, expertise in a niche field, affordable prices, luxury? When prices and look ended up reflecting otherwise however, the lack of sales spoke for themselves.