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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Bloggers and social media influencers are essentially making them up as they go. This makes it difficult to gauge logistics like pricing and contracts. When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x.

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The Ultimate Guide to Instagram Influencer Marketing

Later

It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% across all social networks, Instagram users are more likely to comment, like, and share the content they consume. Authenticity is key. Wear the #FALCON shoe and #ADIDASCOEEZE apparel. Dropping December 6th.

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The Ultimate Guide to Pinterest Marketing 

Later

But what sets Pinterest apart from other social networks? Pinterest isn’t just a social network — it’s a visual search engine! For online retailers, Product Pins make shopping super easy through Pinterest, as they include real-time pricing, availability, and information on where to buy your product.