Remove Apparel Remove Authentication Remove Price Remove UGC
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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. Keeping that in mind, there is a vast number of customers and listings.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Using UGC helps you create an original and authentic connection with your audience. Previously, offering the lowest price for a product was all a brand needed to excel in the market. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. No Mission Transparency.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Existing clients are not too price sensitive and are more likely to repurchase even without referring a friend. Encourage your followers to submit UGC of themselves using your product for a chance to win a reward.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages. Aerie, the apparel retail giant, is one of them. Earning social proof.

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

This makes it difficult to gauge logistics like pricing and contracts. But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Curate UGC from your customers or influencers on your website or social networks.