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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations. He also recently launched his sports agency, 4Lifers.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. Keeping that in mind, there is a vast number of customers and listings.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Existing clients are not too price sensitive and are more likely to repurchase even without referring a friend. Look to influencers within your community. Influencers can drive real business results for your brand.

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20 Most followed brands on Instagram

Unmetric

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Pricing starts at $1,000 per month. Louis Vuitton – 33 million followers.

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Lifestyle Marketing 101

Pixlee

Is it excellent customer service, expertise in a niche field, affordable prices, luxury? One example of this would be American Apparel, who projected itself as ‘urban progressive’ only to see its owner become caught up in sexual harassment lawsuits.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. There are three key techniques brands can use to get better ROI: Hyper-targeting by partnering with small, but niche, influencers. The brand partnered with celebrities and social influencers , including model Elias Riadi.

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