article thumbnail

5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). Old Navy’s Commitment to Authenticity on the Homepage.

UGC 56
article thumbnail

How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity.

Brands 111
article thumbnail

How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

The best way to break through your audience’s content fatigue and aversion to sales-y marketing is to feature user-generated content in your emails. Because user-generated content resonates with customers in a way that traditional marketing images never will. Quickly Curate The Best Content For Each Email Type.

UGC 98
article thumbnail

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

article thumbnail

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. The apparel company uses AI for purposes that extend beyond product innovation. Under Armour.

UGC 59
article thumbnail

How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. User-generated content (UGC) can help solve the content lull. However, the content your users produce may be less-than-optimal by your brand standards. Utilize a Direct Uploader. Run a Contest.

UGC 92
article thumbnail

How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Focus on authenticity to drive connections. They need to be fostered authentically with a brand message that feels genuine and relevant. We just want it to be an example.”.

Brands 136